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Ubisoft eyes a more stable market in 2010

Ben Parfitt
Ubisoft eyes a more stable market in 2010

After a turbulent 24 months in the global economy, French publisher Ubisoft has stated that it expects a more stable market for its upcoming financial year beginning April 1st.

More specifically, it expects fiscal 2010-11 to ensure its “return to profitable growth and positive cash-flow” following its latest year-on-year sales decreases.

Ubisoft has at least seven franchise titles lines up for the period, including Driver, Splinter Cell: Conviction, Prince of Persia: The Forgotten Sands, Assassin’s Creed, Ghost Recon and Raving Rabbids.

Two new brands are on the way, too, with RTS outing R.U.S.E. being one of them and the other remaining unknown.

Though it still has aspirations for Nintendo’s machines (particularly after the success of Just Dance) PS3 and Xbox will be at the heart of Ubisoft’s publishing ambitions next year.

So too will be efforts to ensure a significant increase in its online revenues – something that has been sorely lacking from Ubisoft’s recent financial numbers.

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Tags: Ubisoft , games , market , video , stable

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