Ubisoft restructures marketing team

A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns.

Former group brand manager for core games James O’Reilly has transferred to Ubisoft Montreal, where he takes up the role of international brand manager.

Meanwhile, Phil Brannelly has left his position as senior brand manager to become international brand manager for Driver at Ubisoft’s Reflections studio in Newcastle.

The two transfers coincide with several role changes at Ubisoft’s UK office.

Mark Slaughter is now head of brand marketing and will be responsible for Ubi’s entire team of brand marketers, while Alan Dykes expands his role as head of digital marketing. Dykes’ crew is taking on additional responsibilities as the publisher increases its focus on web-based, MMO and digitally distributed games.

Lidia Rumley continues to head up UK PR team as head of communications.

The company believes the revised structure of the marketing team will enable it to promote its leading brands more effectively, especially when it is able to retain talent such as O’Reilly and Brannelly as they move to different offices.

Over the last few years, Ubisoft has built a team of experienced marketing professionals in the UK,” UK marketing director Murray Pannell told MCV.

I believe the key to generating effective campaigns is having a strong, integrated approach where the brand, PR and digital teams collaborate very closely together to define and execute the local marketing strategies that drive our success in the UK.

With James and Phil moving onto new opportunities within the Ubisoft family – and we wish them well in their exciting new ventures – I’ve had the opportunity to review the marketing group structure in order to streamline our internal planning and communication process.”