uDraw success for THQ

Ben Parfitt
uDraw success for THQ

1.2m unit sales for THQ's Wii peripheral uDraw has lead to net sales of $314.6m for the quarter ending December 31st 2010.

These numbers are ahead of expectations, though are down on the $356.7m net sales of the same period in 2009. A net loss of $14.9m was reported for the quarter.

Of uDraw THQ president and CEO Brian Farrell stated: "This owned intellectual property provides THQ with a new growth opportunity focused on innovative and creative game play."

In total Wii sales represented 44.9 per cent of the company's Q3 sales – up from 25 per cent the year before. Revenues on all other systems were down, with the DS in particular suffering a 35 per cent drop.

An international rollout for uDraw, which is currently available only in North America, is scheduled for March.

WWE Smackdown vs Raw 2011 was another success story with sales of 2.7m units.

The publisher is continuing to distance itself from kids licensed titles, with its Kids, Family and Casual unit shifting focus to Kinect, Move, 3DS and uDraw.

Meanwhile, THQ will up efforts to port Western PC games to Asian markets using a free-to-play online model. $9.9m was lost due to the scrapping of plans to bring Company of Heroes Online and WWE Online to the territory.

"Our fiscal fourth quarter continues our robust release schedule of high quality, high profile games including Homefront, WWE All Stars, and de Blob 2," Farrell added.

"THQ is poised for significant net sales and earnings growth in fiscal 2012 as a result of aggressive investment in owned intellectual properties and major franchises, a lean cost structure, and growing digital revenues.

"Fiscal 2012 will be driven by the strongest core games line-up in our history, including: Red Faction Armageddon, Warhammer 40,000 Space Marine, MX vs. ATV Alive and the newest instalment of our Saints Row franchise."

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Tags: THQ , sales , udraw , results

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