THQ currently owns the UFC video game rights, and part of its deal requires fighters to sign over the rights to their digital likeness for life. Fitch, however, was not willing to sign the deal unless the timeline was shortened. The UFC subsequently booted him from their tour.
“I'm more than willing to work with them, but I don't see why we have to give up our whole lives for this,” Fitch stated. “Why not a time limit? If we did a ten year deal with them, is that that unreasonable? I don't understand how this happened, honestly. It's tough.”