Venom ups John Lewis DS range

Ben Parfitt
Venom ups John Lewis DS range

New Cath Kidston products are set to hit John Lewis stores across the UK.

The range – developed by Venom – includes a new DS case and a selection of products for iPod and iPhone.

Each product features a look based on designer Cath Kidston’s latest summer patterns. The handheld accessories can also be found in Cath Kidston and Apple stores nationwide.

While the Apple accessories are new additions to the range, the DS Lite and DSi case is based on one of Venom’s most successful products of 2009.

The peripherals firm began its partnership with Cath Kidston with the launch of a winter-themed DS Lite and DSi Case at the end of last year. This was also only available at John Lewis and was even featured in the retail chain’s ‘Top 100 for Christmas’ list.

“The Cath Kidston licence is very important to Venom as it clearly sets us apart from the rest of the market,” said Venom’s sales director Sue Dawson.

“These products are eye-catching and hugely desirable –  the Cath Kidston brand strengthens globally at pace.

“We are optimistic that this will be Venom’s best ever peak season and the Cath Kidston licence will be an instrumental part of our continued success.”

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Tags: ds , accessories , iphone , ipod , venom , cath kidston , john lewis

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