Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first.
The 30-second advertisement will run on ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports targeting men aged between 16 and 34 years old. It will also appear during the Champions League broadcast on Wednesday 14th September and will run until early October.
F1 2011 on Xbox 360, PS3 and PC is the sequel to the successful F1 2010 game which has sold over 2.3m copies worldwide to date. You can check out the TV ad for F1 2011 here: