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We must do better with Move, Sony admits

Ben Parfitt
We must do better with Move, Sony admits

The new boss of SCE UK has told MCV that the company should have sold more PlayStation move units in the UK than it has.

“I’d say we have a solid foothold with [Move],” Fergal Gara told MCV. “Could it, should it, have done more? I think so.

“It is the strength of the software that goes with it that is paramount. And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.

“So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling under. It is a focus from a studio point-of-view to bring out stronger titles.”

SCEE boss Jim Ryan added: “Across Europe, the middle part of 2011 was slower than we’d have liked. There are few things that we have got a lot more clear-minded about in terms of targeting the family, social markets, and not being all things to all men with Move.

“We were very energetic in our marketing, and the early signs are that that has paid off. Also our developers are making a step-change in their ability to do exciting things with Move software. And the fruits of that will be seen in 2012 and beyond.”

You can read the full interview with Fergal Gara in tomorrow’s copy of MCV magazine, or online on this site tomorrow.

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Tags: move , PlayStation , uk , sales , gara , sports champions , fergal

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