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WH Smith back in the game with Wonderbook

Christopher Dring
WH Smith back in the game with Wonderbook

It gave up on video games in 2010, but now WH Smith is back on board… sort of.

The newsagent chain is stocking all three versions of Sony’s new Wonderbook: Book of Spells. That includes the bundle which includes the PS3.

WH Smith is also stocking the toys for Activision’s new kids game Skylanders Giants.

The firm backed out of games in February 2010, telling MCV at the time: “Our withdrawal from the CD and games market is a natural step in the implementation of our strategy to reduce our presence in entertainment and focus instead on our core categories.”

Sony told MCV in June that it felt Wonderbook could attract ‘non-traditional’ retailers due to its unique fusion of books and games. It is also sold in Costco.

The game launched two weeks ago and only reached No.25. But, as expected, sales have crept up this week by 53 per cent and now sits at No.20 in the UK All-Formats charts.

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Tags: Sony , Retail , skylanders , wh smith , Wonderbook

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