Craig Flannagan, Microsoft Canada's Xbox director of marketing has delivered the platform holder’s most bullish pre-launch prep talk for some time.
When asked how Xbox One would fare against PS4 and Wii U by Games Industry, Flannagan stated: "Xbox One is going to start ahead, in terms of the experience we can deliver. And because we're built for the future, we're going to stay ahead.
“I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there's a better experience you can buy than Xbox One.
“And it's probably going to be a pretty long generation. We're probably here for a while because we're built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today.
"We feel great about where the hardware is at right now. Our yields are good. It's allowing us to produce more consoles than we ever have for a launch. We feel great about how the hardware is performing."