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One of the year’s bestselling games will get a sequel in just a few weeks.
505 Games has confirmed with MCV that it has officially signed up the rights to Zumba Fitness 2 for Wii. The game will debut on November 25th. A Kinect version will arrive in Q1 2012.
This year Zumba Fitness was UK All Formats No.1 ten times. It has been the No.1 best-selling Wii game for 26 weeks, and is on the verge of tipping past the 1m sales barrier in the UK.
Select retailers have already been pre-briefed about the new game, and there is massive excitement amongst retail about the prospect of a second version,” according to 505 Games’ GM for UK and Export Ralph Pitt-Stanley.
The game is licensed from the popular Zumba fitness dance craze which has 10m class participants every week.
Zumba has stood out in a sea of dance games that rushed to market after Ubisoft’s Just Dance and its spin-offs took off.
Zumba Fitness differs to other games on the market,” added Pitt-Stanley. It isn’t just a dance game, it is a fun interactive, social exercise experience that fuses contagious Latin and international rhythms together. It is this fun element that resonates with the consumer and the key reason for its success.”
505 Games teased details about the sequel with a high-profile ad during last weekend’s X Factor.
Having gained extensive insight into our target audience, X Factor was a prime show to talk about the success of the original game and highlight the release date for Zumba 2,” said Pitt-Stanley.We will launch Zumba 2 with a highly targeted campaign to get the message out there for the festive period.”
