Entries in '2011' (98)

Is Tesco the home of game advertising?

Is Tesco the home of game advertising?

We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.

Dominic Sacco
by Dominic Sacco
on Apr 13th 2012 at 10:30AM in News
Top Ten games TV campaigns: 2011 vs 2012

Top Ten games TV campaigns: 2011 vs 2012

Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.

Dominic Sacco
by Dominic Sacco
on Apr 2nd 2012 at 11:00AM in News
E-tail topples supermarkets in 2011

E-tail topples supermarkets in 2011

Sainsbury’s, Tesco, Asda and Morrisons have stalled in their bids to become the next major players in video games, ERA reports.

Christopher Dring
by Christopher Dring
on Mar 22nd 2012 at 10:58AM in News
Last chance to vote for GAME BAFTA Award

Last chance to vote for GAME BAFTA Award

GAME is urging UK consumers to vote for their favourite game of 2011 before March 13th by giving away a Star Wars Xbox.

Dominic Sacco
by Dominic Sacco
on Mar 9th 2012 at 4:49PM in News

Advertisement

What's causing the drop in games TV advertising?

What's causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.

Dominic Sacco
by Dominic Sacco
on Mar 5th 2012 at 10:16AM in News
Top ten games TV campaigns of 2011

Top ten games TV campaigns of 2011

Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.

Dominic Sacco
by Dominic Sacco
on Feb 27th 2012 at 9:48AM in News
Take-Two profits drop to $14.2m

Take-Two profits drop to $14.2m

Take-Two has reported a 65 per cent drop in profit to $14.2m for its fiscal Q3 ending December 31st 2011.

Dominic Sacco
by Dominic Sacco
on Feb 3rd 2012 at 10:11AM in News
Games advertising jumps year-on-year

Games advertising jumps year-on-year

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. 

Dominic Sacco
by Dominic Sacco
on Jan 27th 2012 at 12:16PM in News

Advertisement

The UK 2011 Video Game Charts

The UK 2011 Video Game Charts

Modern Warfare 3 emerged triumphant, but it was EA that was last year’s real victor. MCV analyses the full 2011 GfK?Chart-Track charts to unearth the winners and losers in a ...

Christopher Dring
by Christopher Dring
on Jan 26th 2012 at 2:22PM in News
Games TV ads: The top ten publishers of 2011

Games TV ads: The top ten publishers of 2011

We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.

Dominic Sacco
by Dominic Sacco
on Jan 20th 2012 at 10:50AM in News
360 dash app usage rises 50%

360 dash app usage rises 50%

The amount of consumers using entertainment apps on Xbox Live globally increased by 50 per cent from November to December.

Dominic Sacco
by Dominic Sacco
on Jan 18th 2012 at 10:37AM in News
Deus Ex tops Amazon's 2011 digital chart

Deus Ex tops Amazon's 2011 digital chart

Square Enix’s Deus Ex: Human Revolution was the most purchased digital video game on Amazon in the US in 2011.

Ben Parfitt
by Ben Parfitt
on Jan 17th 2012 at 9:12AM in News

Advertisement

The biggest Christmas 2011 games TV ad campaigns

The biggest Christmas 2011 games TV ad campaigns

Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.

Dominic Sacco
by Dominic Sacco
on Jan 13th 2012 at 4:06PM in News
Batman: Arkham City, Skyrim win 2011 critics award

Batman: Arkham City, Skyrim win 2011 critics award

Warner Interactive’s action sequel Batman: Arkham City and Bethesda’s The Elder Scrolls V: Skyrim were the two highest rated console titles of 2011 according to reviews aggregation site Metacritic.

Ben Parfitt
by Ben Parfitt
on Jan 13th 2012 at 11:37AM in News
Modern Warfare 3 crowned UK's best seller in 2011

Modern Warfare 3 crowned UK's best seller in 2011

UKIE has confirmed what we all already knew – Call of Duty: Modern Warfare 3 was the best selling game in the UK in 2011.

Ben Parfitt
by Ben Parfitt
on Jan 11th 2012 at 1:37PM in News
Ubisoft posts record Christmas sales

Ubisoft posts record Christmas sales

Assassin’s Creed publisher Ubisoft has raised its sales projections for its fiscal Q3 by €50m after achieving record Christmas sales.

Dominic Sacco
by Dominic Sacco
on Jan 10th 2012 at 5:01PM in News

Advertisement

Steam posts 100%+ growth for 7th consecutive year

Steam posts 100%+ growth for 7th consecutive year

Steam has reported yet another year of over 100 per cent growth in 2011. It’s the seventh year in a row that the digital retail platform has recorded an annual doubling ...

Ben Parfitt
by Ben Parfitt
on Jan 6th 2012 at 3:59PM in News
How games TV ads translate into sales

How games TV ads translate into sales

We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales?

Dominic Sacco
by Dominic Sacco
on Jan 6th 2012 at 10:02AM in News
Japanese market declines 8% in 2011

Japanese market declines 8% in 2011

The Japanese video games market suffered an overall decline of eight per cent year-on-year in 2011, according to the latest Famitsu data.

Ben Parfitt
by Ben Parfitt
on Jan 5th 2012 at 10:19AM in News
UK CHARTS: FIFA takes last No.1 of 2011

UK CHARTS: FIFA takes last No.1 of 2011

FIFA 12 has topped the UK games retail charts for the second week in a row ahead of Modern Warfare 3.

Dominic Sacco
by Dominic Sacco
on Jan 3rd 2012 at 10:42AM in News
Crysis 2 'crowned' the most pirated game of 2011

Crysis 2 'crowned' the most pirated game of 2011

The PC version of EA and Cryek’s Crysis 2 was the most pirated game of 2011, according to TorrentFreak.

Ben Parfitt
by Ben Parfitt
on Jan 3rd 2012 at 9:27AM in News
2011 REVIEW: Let's raise a glass to games

2011 REVIEW: Let's raise a glass to games

There’s no end to the list of adversities the games industry had to fend off in the last 12 months to ensure a prosperous 2011.

Ben Parfitt
by Ben Parfitt
on Dec 30th 2011 at 1:00PM in News
2011 Review: September - December

2011 Review: September - December

A glut of Q4 blockbusters rescued the UK games market from the ten-year low it hit over the summer.

James Batchelor
by James Batchelor
on Dec 30th 2011 at 9:00AM in News
2011 Review: May - August

2011 Review: May - August

'Hack' appeared in the headlines so often during the summer of 2011, the word almost lost all meaning.

James Batchelor
by James Batchelor
on Dec 29th 2011 at 9:00AM in News
2011 REVIEW: GAMEfest vs Eurogamer

2011 REVIEW: GAMEfest vs Eurogamer

September marked the battle of the consumer events, with Eurogamer facing off against GAME.

Christopher Dring
by Christopher Dring
on Dec 28th 2011 at 1:00PM in News