Entries in '2011' (98)
Is Tesco the home of game advertising?
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
E-tail topples supermarkets in 2011
Sainsbury’s, Tesco, Asda and Morrisons have stalled in their bids to become the next major players in video games, ERA reports.
Last chance to vote for GAME BAFTA Award
GAME is urging UK consumers to vote for their favourite game of 2011 before March 13th by giving away a Star Wars Xbox.
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What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.
Take-Two profits drop to $14.2m
Take-Two has reported a 65 per cent drop in profit to $14.2m for its fiscal Q3 ending December 31st 2011.
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
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The UK 2011 Video Game Charts
Modern Warfare 3 emerged triumphant, but it was EA that was last year’s real victor. MCV analyses the full 2011 GfK?Chart-Track charts to unearth the winners and losers in a ...
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
360 dash app usage rises 50%
The amount of consumers using entertainment apps on Xbox Live globally increased by 50 per cent from November to December.
Deus Ex tops Amazon's 2011 digital chart
Square Enix’s Deus Ex: Human Revolution was the most purchased digital video game on Amazon in the US in 2011.
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The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Batman: Arkham City, Skyrim win 2011 critics award
Warner Interactive’s action sequel Batman: Arkham City and Bethesda’s The Elder Scrolls V: Skyrim were the two highest rated console titles of 2011 according to reviews aggregation site Metacritic.
Modern Warfare 3 crowned UK's best seller in 2011
UKIE has confirmed what we all already knew – Call of Duty: Modern Warfare 3 was the best selling game in the UK in 2011.
Ubisoft posts record Christmas sales
Assassin’s Creed publisher Ubisoft has raised its sales projections for its fiscal Q3 by €50m after achieving record Christmas sales.
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Steam posts 100%+ growth for 7th consecutive year
Steam has reported yet another year of over 100 per cent growth in 2011. It’s the seventh year in a row that the digital retail platform has recorded an annual doubling ...
How games TV ads translate into sales
We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales?
Japanese market declines 8% in 2011
The Japanese video games market suffered an overall decline of eight per cent year-on-year in 2011, according to the latest Famitsu data.
UK CHARTS: FIFA takes last No.1 of 2011
FIFA 12 has topped the UK games retail charts for the second week in a row ahead of Modern Warfare 3.
Crysis 2 'crowned' the most pirated game of 2011
The PC version of EA and Cryek’s Crysis 2 was the most pirated game of 2011, according to TorrentFreak.
2011 REVIEW: Let's raise a glass to games
There’s no end to the list of adversities the games industry had to fend off in the last 12 months to ensure a prosperous 2011.
2011 Review: September - December
A glut of Q4 blockbusters rescued the UK games market from the ten-year low it hit over the summer.
2011 Review: May - August
'Hack' appeared in the headlines so often during the summer of 2011, the word almost lost all meaning.
2011 REVIEW: GAMEfest vs Eurogamer
September marked the battle of the consumer events, with Eurogamer facing off against GAME.
