Entries in 'advertising' (100)
The late Apple boss Steve Jobs pulled the plug on his firm advertising its products Rupert Murdoch’s TV network Fox.
There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.
After the disastrous collapse of 2009, global advertising revenue is again on the rise.
The bedrock of any video game or console launch is its marketing.
Future PLC has announced digital revenue growth of 24 per cent for its most recent financial quarter.
IGN and TalkSport have forged a new commercial alliance that allows for cross-platform advertising.
The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.
All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads.
Major games publishers are turning their backs on TV advertising.
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.
Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending.
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.