Entries in 'advertising' (12)
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
Generation Media says that television advertising is the most effective way to reach a younger audience...
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.
The Advertising Standards Authority has rejected a complaint raised against retailer GAME.
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.
InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires.
Games-centric advertising agency Intergi has announced that revenues at its new European arm have tripled in its first year.
Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said.