Entries in 'advertising' (17)

Ebuyer signs with Dave for first TV sponsorship deal

Ebuyer signs with Dave for first TV sponsorship deal

Online retailer Ebuyer.com has announced its first TV sponsorship campaign with UK TV channel Dave.

by Jade Burke
on Dec 17th 2014 at 4:12PM in News
No sex please, we're Facebook

No sex please, we're Facebook

Why are so many consumers reacting badly to video game Facebook advertising? The social network’s global director of gaming sales, Rick Kelley, tells MCV why publishers ought to cover up ...

Christopher Dring
by Christopher Dring
on Dec 9th 2014 at 2:44PM in News
Google introduces a subscription service to rid the internet of advertising

Google introduces a subscription service to rid the internet of advertising

So web ads annoy you? Do they annoy you enough to make you cough up a subscription to use the internet?

Ben Parfitt
by Ben Parfitt
on Nov 21st 2014 at 10:09AM in News
King tops in TV ads over Sony, Microsoft - report

King tops in TV ads over Sony, Microsoft - report

Candy Crush Saga creator King runs more television advertisements than any other video game company out there, according to advertising metrics company iSpot.tv.

Erik Johnson
by Erik Johnson
on Oct 9th 2014 at 3:26AM in News

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Nintendo launches Frubes marketing campaign

Nintendo launches Frubes marketing campaign

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.

Matthew Jarvis
by Matthew Jarvis
on Oct 2nd 2014 at 2:41PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
TV advertising still pivotal to kids market

TV advertising still pivotal to kids market

Generation Media says that television advertising is the most effective way to reach a younger audience...

on Jul 3rd 2014 at 1:15PM in News
Predicting the Q4 video game TV invasion

Predicting the Q4 video game TV invasion

Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...

on Oct 17th 2013 at 2:04PM in News

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Warner Bros spends big on Batman: Arkham Origins

Warner Bros spends big on Batman: Arkham Origins

Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.

Christopher Dring
by Christopher Dring
on Oct 15th 2013 at 3:38PM in News
UK games industry spending £128m on Christmas advertising

UK games industry spending £128m on Christmas advertising

There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.

Christopher Dring
by Christopher Dring
on Oct 11th 2013 at 11:35AM in News
Microsoft accuses AdAge reports of misinterpretation

Microsoft accuses AdAge reports of misinterpretation

Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.

Ben Parfitt
by Ben Parfitt
on Oct 8th 2013 at 9:31AM in News
UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.

Ben Parfitt
by Ben Parfitt
on Oct 7th 2013 at 12:09PM in News

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ASA dismisses GAME "We Won't Be Beaten on Trade-ins" complaint

ASA dismisses GAME "We Won't Be Beaten on Trade-ins" complaint

The Advertising Standards Authority has rejected a complaint raised against retailer GAME.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2013 at 2:11PM in News
Peak season push for Pikmin 3

Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.

Greg Lockley
by Greg Lockley
on Jul 31st 2013 at 2:36PM in News
TV ads lift Forge of Empires past 10m users

TV ads lift Forge of Empires past 10m users

InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires.

James Batchelor
by James Batchelor
on Jul 31st 2013 at 2:32PM in News
Intergi Europe triples revenue in first year

Intergi Europe triples revenue in first year

Games-centric advertising agency Intergi has announced that revenues at its new European arm have tripled in its first year.

Ben Parfitt
by Ben Parfitt
on Jul 19th 2013 at 2:12PM in News

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Kinect 2.0 to drive targeted, integrated Xbox One advertising platform

Kinect 2.0 to drive targeted, integrated Xbox One advertising platform

Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said.

Ben Parfitt
by Ben Parfitt
on Jul 4th 2013 at 1:11PM in News