Entries in 'advertising' (31)
Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.
Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...
Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.
Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.
Video streaming giant YouTube has once again infuriated a number of its biggest stars by withholding advertising revenue.
Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016.
Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.
Microsoft’s Gears of War 4 may not be arriving for another six months, but it currently has a bigger ad presence on US TV than games that are just around ...
The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements.
Game of War developer Machine Zone has spent big on a Super Bowl ad for the second year running.
Viewers of this year’s Super Bowl will for the first time be greeted with a Pokemon ad.
Over $94m was spent on television games advertising for the month of November in America.
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups
The flurry of triple-A console releases has seen console publishers race back to the top of the TV advertisement battle in the US.
The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content.
Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push.
Valve’s PC platform Steam looks to remain out-of-bounds for advertising partners for the foreseeable future.
More free-to-play games will be criticised by the Advertising Standards Authority for trying to ‘exhort’ money from children.
The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the ...
It has emerged that two YouTubers who failed to declare their financial ties to games promoted on their channels.
A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos.
Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.
Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.
Media firm Future has acquired London-based internet and advertising providing Net Communities.
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion