Entries in 'audience' (22)

Don't treat gamers like idiots, Raymond warns

Don't treat gamers like idiots, Raymond warns

Games that treat players like idiots are Jade Raymond’s biggest bugbear, the Ubisoft developer has said.

Ben Parfitt
by Ben Parfitt
on Apr 15th 2014 at 12:16PM in News
Who is playing Euro Truck Simulator?

Who is playing Euro Truck Simulator?

Utility Vehicle Simulator. Chemical Spillage Simulation. Street Cleaning Simulator.

Christopher Dring
by Christopher Dring
on Sep 27th 2013 at 12:28PM in News
Nintendo targets new audiences with fresh IP

Nintendo targets new audiences with fresh IP

Platfrom holder Nintendo believes The Wonderful 101 can draw in new fans to Wii U.

Greg Lockley
by Greg Lockley
on Aug 13th 2013 at 2:47PM in News
Splinter Cell: Blacklist aiming for wider audience

Splinter Cell: Blacklist aiming for wider audience

Dead Space 3, Fable: The Journey, Resident Evil 6 – the industry isn’t short of big brands that have distanced themselves from their heritage in an attempt to reach a ...

Ben Parfitt
by Ben Parfitt
on Apr 23rd 2013 at 12:44PM in News

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Future's consumer reach hits record high

Future's consumer reach hits record high

The latest ABC numbers from Future Entertainment show that the publishing company now reaches a higher global audience than ever before.

Ben Parfitt
by Ben Parfitt
on Feb 14th 2013 at 12:33PM in News
OPINION: The danger of taking E3 out of context

OPINION: The danger of taking E3 out of context

Some surprises are always kept secret, and some expected announcements seem to disappear into nothingness.

Ben Parfitt
by Ben Parfitt
on Jun 5th 2012 at 11:24AM in News
MCM Group expects biggest year ever

MCM Group expects biggest year ever

A new Birmingham Expo will help fire MCM Group to record levels in 2012.

James Batchelor
by James Batchelor
on Jan 25th 2012 at 2:11PM in News
BF3 vs MW3: Which captured the largest TV audience?

BF3 vs MW3: Which captured the largest TV audience?

Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...

Dominic Sacco
by Dominic Sacco
on Nov 25th 2011 at 3:26PM in News

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'Handheld games consoles are doomed'

'Handheld games consoles are doomed'

Gamesbrief analyst Nicholas Lovell believes dedicated handhelds are doomed and that PlayStation Home is the games sector’s ‘unsung hero’ in an entertaining and at times controversial speech at London Games ...

Christopher Dring
by Christopher Dring
on Nov 10th 2011 at 5:17PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.

Dominic Sacco
by Dominic Sacco
on Sep 23rd 2011 at 11:47AM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.

Dominic Sacco
by Dominic Sacco
on Sep 9th 2011 at 2:43PM in News
Brand Map: Gears of War

Brand Map: Gears of War

It’s only a few weeks now until Gears of War 3 is released. Over the three years since the previous game in the series, the term 'Added Value' is the tag ...

Dominic Sacco
by Dominic Sacco
on Sep 8th 2011 at 2:20PM in News

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FEATURE: Engaging with gamers

FEATURE: Engaging with gamers

Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...

James Batchelor
by James Batchelor
on Jul 12th 2011 at 4:25PM in News
Microsoft: We’re winning over families

Microsoft: We’re winning over families

Microsoft has significantly grown its audience – and it has the accolades to prove it.

Ben Parfitt
by Ben Parfitt
on Mar 28th 2011 at 12:04PM in News
Move can capture Wii audience, EA says

Move can capture Wii audience, EA says

Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii ...

Ben Parfitt
by Ben Parfitt
on Sep 27th 2010 at 8:30AM in News

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Sony: Yes, we are aiming for Wii audience

Sony: Yes, we are aiming for Wii audience

Can the PlayStation Move succeed in convincing Wii gamers to give up on Nintendo’s console and invest in a PS3? The answer to that all depends on who you ask.

Ben Parfitt
by Ben Parfitt
on Mar 18th 2010 at 12:45PM in News
MS: ‘Natal won’t hurt our core focus’

MS: ‘Natal won’t hurt our core focus’

The mass-market friendly Project Natal may be grabbing all the headlines, but Microsoft insists it won’t lose sight of the core gamer audience.

Ben Parfitt
by Ben Parfitt
on Mar 5th 2010 at 11:00PM in News
Natal and Wand to reach beyond Wii

Natal and Wand to reach beyond Wii

In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has claimed that the upcoming Xbox 360 Natal and PS3 Motion Controller will reach audiences left untouched ...

Ben Parfitt
by Ben Parfitt
on Jan 12th 2010 at 12:05PM in News
US: 52% of PSP owners are female

US: 52% of PSP owners are female

We hear lots about the success Nintendo has enjoyed in the emerging casual games sector, but new statistics about the North American PSP audience suggest that Sony has achieved great ...

Ben Parfitt
by Ben Parfitt
on Jan 6th 2010 at 1:23PM in News
Riccitiello hails ‘1bn gamers’

Riccitiello hails ‘1bn gamers’

With a market as disparate as video games, hard stats are always tough to come by – but EA boss John Riccitiello reckons that the global audience for gaming now ...

Ben Parfitt
by Ben Parfitt
on Dec 9th 2009 at 4:03PM in News
Nintendo: We want to win over the Halo audience

Nintendo: We want to win over the Halo audience

After enjoying huge growth in the now blossoming casual market, Nintendo of America boss Reggie Fils-Aime has said that PS3 and Xbox 360 owning core gamers are the company’s next ...

Ben Parfitt
by Ben Parfitt
on Jun 8th 2009 at 12:37PM in News