Entries in 'brand' (46)
Could games publishers generate more brand equity?
Big games brands are known the world over, but do consumers know the firms behind them?
Future Crysis titles may abandon the FPS genre
Crysis 3 is unlikely to be the last in the series… but it could turn out to be the series’ last first person shooter.
OPINION: The Gamestation gamble
From the moment there ceased to be a GAME and Gamestation store in every major town, Game Retail Group must have known a unification of its brands was inevitable.
Brothers in Arms: Furious 4 ditches brand, adopts brand new IP
The long wait for Brothers in Arms: Furious 4 looks like it will be an eternal one.
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Sony's Resistance crumbles as IP seemingly comes to an end
It seems as if time may have been called on the Resistance series.
Introducing the remote control car that's also a game controller
A unique remote control car that can be used to play a PC game hits shelves in July, courtesy of Revell.
Brand Map: 71% play MGS on PlayStation consoles
Almost three quarters of all Metal Gear Solid gamers play the titles on the PlayStation family of consoles.
ANALYSIS: UK Games Market's Top 5 Brands
In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the Top Five best-selling video games brands in the UK...
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Brand Map: 31 per cent of Diablo players are female
Almost a third of all Diablo players are female, a new report shows.
Just Dance 3 smashes sales of predecessor
Any fears that the dancing game craze had passed have been well and truly dispelled following the release of some impressive statistics from publisher Ubisoft.
Cooking Mama series hits 2m UK unit sales
505 Games has confirmed that total UK sales of the Cooking Mama series have now hit 2m units.
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Final Fantasy brand "has been greatly damaged"
Speaking frankly at a Tokyo press conference, Square Enix CEO Yoichi Wada has admitted that the Final Fantasy brand “has been greatly damaged” the technical woes suffered by MMO title ...
Brand Map: Need for Speed
Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers' playing patterns.
Consumers soon “won’t pay $60 for a game anymore”
Though such a radical transition is still some way off, the senior VP of worldwide development at Electronic Arts has hinted that the FIFA series will at some stage have ...
Sony is 'most valued' Asian brand
A new survey conducted by market research firm TNS has named Sony as the most valued brand in Asia.
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Weight added to PS Vita claims
It's looking increasingly likely that PlayStation Vita is to be the official name of Sony's PlayStation Portable successor.
Nokia kills Ovi brand
Nokia announced the firm is dump the Ovi brand of services, instead simply using 'Nokia' to "centralise identity under one brand," they said.
Apple named world's most valuable brand
The latest 'BrandZ' study by global brands agency Millward Brown puts Apple and the top, supplanting last year's top dog Google.
Apple tops brand placement chart
Global brand consultancy firm Interbrand has found that Apple successfully placed its leading products such as the iPad, Mac and iPod into 30 per cent of the top grossing films ...
EA offers Mirror's Edge hope
Following claims earlier in the week that we'd seen the last of the Mirror's Edge series, publisher EA has seemingly offered some hope to fans of the game.
Guitar Hero strategy 'was wrong'
Activision's decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV.
EA's Shift set for NFS IP spin-off
EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March.
MX vs ATV series hits 10m
Over 10m units of games in the MX vs ATV series have now been shipped worldwide, publisher THQ has confirmed.
EA: PlayStation brand still rules
Despite Microsoft's assertion that it has "broken industry models" by stealing control of the current generation five years into its life cycle, EA boss John Riccitiello says that the Xbox ...
