Entries in 'Brand Map' (27)

Brand Map: Football games

Brand Map: Football games

Time to start gearing up for the latest annual Q4 football game showdown between Electronic Arts and Konami. FIFA 12 versus Pro Evolution Soccer 2012. 

Dominic Sacco
by Dominic Sacco
on Aug 4th 2011 at 6:28PM in News
Brand Map: Call of Duty

Brand Map: Call of Duty

If you had the envious responsibility of launching a huge title such as Call of Duty into the market, which other video game franchises would you say are its primary competition?

Dominic Sacco
by Dominic Sacco
on Jul 28th 2011 at 1:29PM in News