Entries in 'campaign' (41)
Codemasters has splashed the cash on its Grid 2 marketing campaign.
A new campaign is urging players of online shooters to abstain from their habit on Friday December 21st.
Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow.
The publisher of Serious Sam 3 has urged fans to openly criticise Medal of Honor in return for free copy of the game.
Capcom has side-stepped any further furore about the discovery of DLC on the game disc for Resident Evil 6.
Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Publisher EA has received some very public backing over the weekend from two very high profile celebrities – Stephen Fry and Charlie Brooker.
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Some of the biggest technology companies in the world have today thrown their weight behind a renewed campaign to bring computer science back into UK schools.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Entertainment specialist HMV will launch its Christmas campaign next week.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.