Entries in 'campaigns' (10)

The New Rules of Video Games Marketing

The New Rules of Video Games Marketing

The bedrock of any video game or console launch is its marketing.

James Batchelor
by James Batchelor
on Feb 27th 2013 at 1:19PM in News
Games and consoles TV advertising at five-year low?

Games and consoles TV advertising at five-year low?

This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.

Dominic Sacco
by Dominic Sacco
on Apr 23rd 2012 at 9:30AM in News
The changing length of games TV ad campaigns

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. 

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 10:00AM in News
Top Ten games TV campaigns: 2011 vs 2012

Top Ten games TV campaigns: 2011 vs 2012

Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.

Dominic Sacco
by Dominic Sacco
on Apr 2nd 2012 at 11:00AM in News

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Top ten games TV campaigns of 2011

Top ten games TV campaigns of 2011

Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.

Dominic Sacco
by Dominic Sacco
on Feb 27th 2012 at 9:48AM in News
Games TV ads: The top ten publishers of 2011

Games TV ads: The top ten publishers of 2011

We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.

Dominic Sacco
by Dominic Sacco
on Jan 20th 2012 at 10:50AM in News
The biggest Christmas 2011 games TV ad campaigns

The biggest Christmas 2011 games TV ad campaigns

Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.

Dominic Sacco
by Dominic Sacco
on Jan 13th 2012 at 4:06PM in News
Ad vans reach over 30,000 gamers

Ad vans reach over 30,000 gamers

A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.

Dominic Sacco
by Dominic Sacco
on Jan 2nd 2012 at 9:00AM in News

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MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.

Dominic Sacco
by Dominic Sacco
on Sep 30th 2011 at 4:09PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.

Dominic Sacco
by Dominic Sacco
on Sep 23rd 2011 at 11:47AM in News