Entries in 'campaigns' (10)
The bedrock of any video game or console launch is its marketing.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.