Entries in 'Demographics' (2)
EA Legends makes gamers the commodity
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
Brand Map: Gears of War
It’s only a few weeks now until Gears of War 3 is released. Over the three years since the previous game in the series, the term 'Added Value' is the tag ...
