Entries in 'feature' (124)

Margin Makers: Guide to Crash Bandicoot merchandise

Margin Makers: Guide to Crash Bandicoot merchandise

Activision started talking about the return of Crash Bandicoot as far back as 2011, and six years later it's finally here, in the form of a remaster of 1996's original ...

Marie Dealessandri
by Marie Dealessandri
on Jun 23rd 2017 at 11:13AM in News
Codemasters talks Micro Machines' return to its console roots in World Series

Codemasters talks Micro Machines' return to its console roots in World Series

Say ‘Micro Machines’ to practically anyone and they’ll come back with one of two responses: Matchbox-like miniature cars – which famously ‘come in collections of five’ – or the head-to-head ...

Seth Barton
by Seth Barton
on Jun 22nd 2017 at 10:00AM in News
SEGA forever

To be this good takes FOREVER - Sega launches new retro back catalogue service

Sega is relaunching its 1000 game retro back catalogue on mobile devices for free. The long-sighted and wide-reaching initiative is called Sega Forever. Today we'll see five initial launches, including ...

Seth Barton
by Seth Barton
on Jun 21st 2017 at 2:00PM in News
OPINION: OP Talent on how to create a successful influencer campaign

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have ...

on Jun 21st 2017 at 11:30AM in News

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Twitch goes IRL: why you should be attending TwitchCon

Twitch goes IRL: why you should be attending TwitchCon

Twitch is a big deal, we all know that, and it’s getting bigger still. The service is increasingly looking to spread its reach beyond its staple Let’s Play and eSports ...

Seth Barton
by Seth Barton
on Jun 21st 2017 at 10:00AM in News
OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a ...

on Jun 20th 2017 at 11:30AM in News
We Are Reach logo

Reaching out - We Are Reach on Twitch vs YouTube and why more publishers should have official VOD channels

When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what ...

Katharine  Byrne
by Katharine Byrne
on Jun 20th 2017 at 10:00AM in News
OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his ...

on Jun 19th 2017 at 11:30AM in News

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How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of ...

Marie Dealessandri
by Marie Dealessandri
on Jun 19th 2017 at 10:00AM in News
Xbox One X

The X Factor is back - how the Xbox One X will re-establish the Microsoft's technical superiority

Consoles are usually creations of compromise. They have to hit a certain price point, not be too large (or too noisy), provide future-proofed technology, and often include a range of other ...

Seth Barton
by Seth Barton
on Jun 16th 2017 at 3:00PM in News
Starlink

E3 2017: Ubisoft's return to life with Starlink: Battle for Atlas

One the most unexpected announcements of this year’s E3 was undoubtedly Ubisoft’s ambitious new toys-to-life title. At a time when some have described the sector as being doomed, with ...

Seth Barton
by Seth Barton
on Jun 16th 2017 at 2:00PM in News
Karol Severin

Nintendo Switch title mix lays groundwork for its upcoming Online Service - MIDiA

MIDiA Research's lead analyst for research on games and the mobile content economy Karol Severin shares his views on Nintendo's recent game announcements and how they look set to ...

on Jun 16th 2017 at 11:30AM in News

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E3 show floor

E3 2017: Play time or story time?

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to ...

Seth Barton
by Seth Barton
on Jun 16th 2017 at 11:00AM in News
PlayStation

Stand and deliver - how and why publishers make us wait after E3

E3 press conferences were once littered with titles that wouldn’t see retailers’ shelves for years. But there looks to be a new sense of immediacy spreading across these events and ...

Seth Barton
by Seth Barton
on Jun 16th 2017 at 10:00AM in News
Multiplay

Multi-tasking at Multiplay - what's next for this growing games service provider

Ditching a career in medicine to start a LAN-based events company isn’t the most traditional way of getting into the games industry, but over the last two decades Multiplay founder ...

Katharine  Byrne
by Katharine Byrne
on Jun 15th 2017 at 10:00AM in News
Miyamoto and Yves

Rabbid fanbase - how Nintendo and Ubisoft's Mario partnership gives Switch a tactical edge

We knew it was coming, but somehow Ubisoft still managed to surprise us. No, we're not talking about Beyond Good and Evil 2 (although let's just pause for a ...

Katharine  Byrne
by Katharine Byrne
on Jun 15th 2017 at 9:45AM in News

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A Way Out

Indie GoneGone - where are all the indies at E3 2017?

EA's been marching to its own E3 drum for a couple of years now, but last weekend saw the publisher putting players at the heart of its event like never ...

Katharine  Byrne
by Katharine Byrne
on Jun 14th 2017 at 12:35PM in News
Opinion: Steve Boxer looks back at the evolution of E3

Opinion: Steve Boxer looks back at the evolution of E3

Today, E3 seems like the most monolithic of institutions, but it wasn’t ever thus. The first one I attended was the second ever, in 1996, and it had a very ...

on Jun 9th 2017 at 11:30AM in News
Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Welcome to E3, Los Angeles, and the biggest video games trade show in the world! In truth, I’m penning this piece not while basking in the hot, Californian sun, ...

on Jun 9th 2017 at 10:30AM in News
Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

A games conference like E3 offers a unique glimpse into the makeup of the industry at large. Like a microcosm in a petri dish you’ll find many of the elements ...

on Jun 9th 2017 at 9:30AM in News
Facebook on maximising the reach of your campaigns

Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content ...

Seth Barton
by Seth Barton
on Jun 8th 2017 at 3:00PM in News
MCV's guide to enjoying the E3 press conferences from the UK

MCV's guide to enjoying the E3 press conferences from the UK

Dismissed by some as a marketing machine, watching E3 has become a sacred ritual for many gamers. Here, couch-E3 veteran Jack Ridsdale give us his survival guide for the event.

on Jun 7th 2017 at 11:28AM in News
E3 of the Dead: our pre-show analysis

E3 of the Dead: our pre-show analysis

The Los Angeles Convention Centre has always been a place of peril as well as profit. Attending is something of a survival course: high-pressure meetings, late-late-late-night networking, cross-floor appointment dashes ...

Seth Barton
by Seth Barton
on Jun 7th 2017 at 11:28AM in News
Jeremy Stieglitz

Why Studio Wildcard is bringing Ark: Survival Evolved to retail

As Ark: Survival Evolved gets ready to leave Early Access, Katharine Byrne speaks with Wildcard Studio’s co-founder Jeremy Stieglitz about its upcoming retail release, which is being distributed in the ...

Katharine  Byrne
by Katharine Byrne
on Jun 6th 2017 at 11:00AM in News
Joel Gregory and Tim Edwards

PCGamesN: 'We want to be No.1 in PC games'

What a difference five years makes. When PCGamesN first launched in June 2012, traffic figures were “just dreadful,” creative director Tim Edwards (pictured right, with editorial director Joel Gregory ...

Katharine  Byrne
by Katharine Byrne
on Jun 5th 2017 at 3:00PM in News