Entries in 'GameTime' (30)
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th.
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What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Top five kids gaming sites' share of TV ad market
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.
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Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
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BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
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MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns.
MCV GameTime: Industry TV advertising monitor (wk ending August 26th)
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives.
