Entries in 'generation media' (4)
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year
Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market.
Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.
Our series of profiles of leading games service and creative firms continues with Generation Media.