Entries in 'generation media' (4)

Analysis: Mobile and online prop up the TV ad space in 2014

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year

on Feb 11th 2015 at 12:30PM in News
INSIGHT: How games marketing has been split across various media formats

INSIGHT: How games marketing has been split across various media formats

Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market.

by Henry Degnin
on Nov 7th 2014 at 2:58PM in News
MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
SOURCEBOOK: Generation Media

SOURCEBOOK: Generation Media

Our series of profiles of leading games service and creative firms continues with Generation Media.

on Sep 11th 2013 at 4:14PM in News