Entries in 'generation media' (2)

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
SOURCEBOOK: Generation Media

SOURCEBOOK: Generation Media

Our series of profiles of leading games service and creative firms continues with Generation Media.

on Sep 11th 2013 at 4:14PM in News