Entries in 'hines' (6)
It may be too late to convince third parties to support Wii U, claims Bethesda’s VP of PR and marketing Pete Hines.
There is an assortment of emerging markets out there – and Bethesda is interested in hardly any of them.
Will the next-generation of consoles kill pre-owned? Only time will tell.
Day-one DLC is a vital component on a publisher’s balance sheet, but it’s also a practice regarded with wide-held disdain by many vocal consumers.
Yes, launching new IP is a gamble. But when it pays off, it pays off big.