Entries in 'in-game advertising' (9)

In-game ads to top $7.2bn by 2016

In-game ads to top $7.2bn by 2016

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?

James Batchelor
by James Batchelor
on Sep 15th 2011 at 10:52AM in News
Study backs in-game ad effectiveness

Study backs in-game ad effectiveness

A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in ...

Ben Parfitt
by Ben Parfitt
on Sep 14th 2010 at 3:17PM in News
In-game ad market to reach $1bn by 2014

In-game ad market to reach $1bn by 2014

Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set ...

by Rob Crossley
on May 26th 2009 at 4:47PM in News
IGA considers selling up

IGA considers selling up

In-game ad specialist IGA Worldwide is trying to close a new round of funding – and has put itself up for sale.

by Tim Ingham
on Mar 16th 2009 at 1:23PM in News

Advertisement

GameJacket offers 'huge audience reach' through casual games ads

GameJacket offers 'huge audience reach' through casual games ads

A new company looking to revolutionise the way free online games are monetised is offering core games publishers the chance to promote their products to a huge games-savvy audience.

Michael French
by Michael French
on Jul 17th 2008 at 3:52PM in News
Sony introduces in-game ads to PS3

Sony introduces in-game ads to PS3

Sony has introduced of dynamic in-game advertising on PS3.

by Tim Ingham
on Jun 4th 2008 at 2:57PM in News
Stringer, Kotick question potential of in-game ads

Stringer, Kotick question potential of in-game ads

Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising.

by Tim Ingham
on Jan 30th 2008 at 10:32AM in News
EA to offer free ad-supported Battlefield

EA to offer free ad-supported Battlefield

EA has announced a new Battlefield game from its DICE studio - and with it, has introduced the publisher to a brand new business model. The game will be available ...
Ben Parfitt
by Ben Parfitt
on Jan 21st 2008 at 10:15AM in News

Advertisement

Codies partners with IGA

Codies partners with IGA

Codemasters, the British developer and publisher of triple-A titles such as Colin McRae and TOCA Race Driver, has signed a deal with in-game ad firm IGA Worldwide that will see ...
Ben Parfitt
by Ben Parfitt
on Aug 29th 2007 at 11:09AM in News