Entries in 'Interviews' (188)

Shadow of War is Warner Bros' biggest marketing campaign ever

Shadow of War is Warner Bros' biggest marketing campaign ever

No one can miss the massive Shadow of War poster outside the Koelnmesse, and that’s because the new entry in Warner Bros’ Middle-Earth franchise is the publisher’s biggest ever investment ...

Marie Dealessandri
by Marie Dealessandri
on Aug 23rd 2017 at 8:30AM in News
Bandai Namco Dontnod artwork

EXCLUSIVE: Bandai Namco partners with Life is Strange studio Dontnod on new narrative adventure IP

Bandai Namco has announced a new strategic partnership with Life is Strange developer Dontnod Entertainment, MCV can exclusively reveal. The new partnership will see the creation of a brand-new IP ...

Katharine  Byrne
by Katharine Byrne
on Aug 22nd 2017 at 6:00PM in News
Rod Chong

Slightly Mad Studios on Project Cars 2: 'Realistic-feeling cars isn't enough. Players demand more.'

Project Cars 2 launches next month on PS4, Xbox One and PC, and Slightly Mad Studios CCO Rod Chong has told MCV how it's going the extra mile to ensure ...

Katharine  Byrne
by Katharine Byrne
on Aug 22nd 2017 at 3:00PM in News
BGI

Is the BGI Brexit's silver lining? Ukie and TIGA discuss the future of UK government funding

We think it’s fair to say that the UK games industry was largely opposed to Brexit. While the EU wasn’t everyone’s cup of tea, the alternative is far less palatable ...

Seth Barton
by Seth Barton
on Aug 17th 2017 at 11:50AM in News

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Mike Wilson

Gambitious rebrands as Good Shepherd: 'We're leaving no stone unturned' to make games profitable

Publishing platform Gambitious has been bringing indie titles to market through its network of certified investors ever since its formation in 2011. But today the company is entering a new ...

Katharine  Byrne
by Katharine Byrne
on Aug 16th 2017 at 9:00AM in News
Ubisoft talks Mario + Rabbids, working with Nintendo and renewing the strategy genre

Ubisoft talks Mario + Rabbids, working with Nintendo and renewing the strategy genre

Last January brought us a piece of information no one expected and, let’s be honest, a lot of people didn’t actually believe. When the rumblings of a Mario and Rabbids ...

Marie Dealessandri
by Marie Dealessandri
on Aug 15th 2017 at 10:45AM in News
Gamescom badge

Welcome to the heart of gaming: why Gamescom is more important than E3

Every year, Gamescom gets bigger. Not only does its 345,000 public attendees make E3’s 15,000 punters look positively paltry, but this year the show will also be accommodating over 900 ...

Katharine  Byrne
by Katharine Byrne
on Aug 14th 2017 at 11:00AM in News
Axis discusses creating content for Dead Island, League of Legends, Halo and more

Axis discusses creating content for Dead Island, League of Legends, Halo and more

Axis Studios has produced many incredible game trailers – including that famous 2011 Dead Island trailer, as well as content for Halo, League of Legends and more. We talk to ...

on Aug 10th 2017 at 10:00AM in News

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Sega Remastered: How retro and PC titles are revitalising the publisher

Sega Remastered: How retro and PC titles are revitalising the publisher

Sega remains one of the most recognisable names in the video game business. That’s still largely thanks to its days as a platform holder, though since then the company has ...

Seth Barton
by Seth Barton
on Aug 9th 2017 at 9:30AM in News
Why Ubisoft's Starlink: Battle for Atlas is great news for retail

Why Ubisoft's Starlink: Battle for Atlas is great news for retail

Toys-to-life has had something of a rough ride of late after the shutdown of Disney Infinity. As some analysts have argued in the pages of MCV, that downturn may ...

Seth Barton
by Seth Barton
on Aug 8th 2017 at 9:30AM in News
Steam

Games publishing 2017: Steam's 'benevolent monopoly' and the discoverability 'bun fight'

In Part Three of our publishing roundtable, we discuss the rise of digital. With digital becoming more important to publishers’ balance sheets, we ask publishers about competition in the marketplace and ...

Katharine  Byrne
by Katharine Byrne
on Aug 7th 2017 at 11:30AM in News
Games publishing 2017: how to set a game's price

Games publishing 2017: how to set a game's price

In Part One of our publishing roundtable, we talked to publishers about setting release dates and how fewer triple-A releases could mean better business for the whole industry.

Katharine  Byrne
by Katharine Byrne
on Aug 4th 2017 at 11:30AM in News

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Take-Two: 'Engagement first, monetisation second'

Take-Two: 'Engagement first, monetisation second'

Take-Two reported another strong quarter last night, with net revenue for its fiscal Q1 2018 up 34 per cent year-on-year to $418.2m, and net sales up 28 per cent to ...

Katharine  Byrne
by Katharine Byrne
on Aug 3rd 2017 at 10:20AM in News
PS4 Dualshock

Games publishing 2017: 'There is never a perfect time to release a game.'

Christmas is usually a time of great prosperity for games publishers. But last year’s ill-fated combo of an overly crowded release schedule and the biggest Black Friday event the UK’s ...

Katharine  Byrne
by Katharine Byrne
on Aug 2nd 2017 at 11:00AM in News
Green Man Gaming: Publishing and retail working in harmony

Green Man Gaming: Publishing and retail working in harmony

Whether it’s physical or digital sales, the divide between retailers and publishers has generally held. Yes, some publishers exclusively sell their own games digitally, but it’s hard to think of ...

Seth Barton
by Seth Barton
on Jul 31st 2017 at 10:45AM in News
Mike Rose

No More Robots: Enthusiasm for indie publishing is 'just as important as experience, data or contacts'

Yesterday, industry veteran Mike Rose (pictured right) announced his new publishing company, No More Robots, which aims to use a data-driven approach to find new and exciting indie titles ...

Katharine  Byrne
by Katharine Byrne
on Jul 28th 2017 at 10:00AM in News

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Sounding Sweet: 'Audio is paramount to VR immersion'

Sounding Sweet: 'Audio is paramount to VR immersion'

Whether you’re making a small indie title or a big triple-A game, audio is always going to be key. Sounding Sweet specialises in creating audio for the games industry, coming ...

on Jul 26th 2017 at 10:40AM in News
Child's Play: what's next for kids games

Child's Play: what's next for kids games

Ever since the glorious days of the 8-bit era, console gaming has bloomed into a thriving entertainment industry. However, the players who also did their growing up alongside it have ...

Marie Dealessandri
by Marie Dealessandri
on Jul 24th 2017 at 11:53AM in News
MotoGP esport championship

Formula E-sports: Milestone on the future of its MotoGP esports championship

With its new MotoGP esports championship underway, Katharine Byrne talks to Milestone's marketing manager Andrea Loiudice about the future of real world esports.

Katharine  Byrne
by Katharine Byrne
on Jul 21st 2017 at 12:19PM in News
Sean Walsh

VooFoo Studios at 10: 'We're proud to have established a reputation for technical and creative expertise'

As the Birmingham-based VooFoo Studios celebrates its tenth anniversary, Katharine Byrne speaks with marketing and PR manager Sean Walsh (pictured right) about the growth of the studio and its recent ...

Katharine  Byrne
by Katharine Byrne
on Jul 17th 2017 at 10:00AM in News
White Day

PQube talks White Day and South Korea's new school of horror

Originally released back in 2001, South Korean horror title White Day: A Labyrinth Named School is finally heading to European retail on August 4th courtesy of PQube. We talk to ...

Katharine  Byrne
by Katharine Byrne
on Jul 6th 2017 at 11:30AM in News
Layton's Mystery Journey

Level-5 on Professor Layton's mobile journey in Katrielle and the Millionaire's Conspiracy

Level-5 hit big with Professor Layton back in the late 2000s. Its titular gentleman puzzle solver was one of the early success stories on the Nintendo DS, and it wasn’t ...

Katharine  Byrne
by Katharine Byrne
on Jul 6th 2017 at 10:00AM in News
Crash Bandicoot N. Sane Trilogy: Vicarious Visions talks history and return

Crash Bandicoot N. Sane Trilogy: Vicarious Visions talks history and return

Following up on a fan favourite franchise after a seven years hiatus is never an easy task. But imagine the pressure when the main character of that series has been ...

Marie Dealessandri
by Marie Dealessandri
on Jun 30th 2017 at 10:30AM in News
Codemasters talks Micro Machines' return to its console roots in World Series

Codemasters talks Micro Machines' return to its console roots in World Series

Say ‘Micro Machines’ to practically anyone and they’ll come back with one of two responses: Matchbox-like miniature cars – which famously ‘come in collections of five’ – or the head-to-head ...

Seth Barton
by Seth Barton
on Jun 22nd 2017 at 10:00AM in News
SEGA forever

To be this good takes FOREVER - Sega launches new retro back catalogue service

Sega is relaunching its 1000 game retro back catalogue on mobile devices for free. The long-sighted and wide-reaching initiative is called Sega Forever. Today we'll see five initial launches, including ...

Seth Barton
by Seth Barton
on Jun 21st 2017 at 2:00PM in News