Entries in 'marketing' (52)

PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox.

Alex Calvin
by Alex Calvin
on May 6th 2016 at 9:00AM in News
Square Enix takes over Waterloo Station to push Final Fantasy XV

Square Enix takes over Waterloo Station to push Final Fantasy XV

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station.

Alex Calvin
by Alex Calvin
on Mar 30th 2016 at 5:03PM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News
YouTuber Jade Jolie subjected to 'Survival Billboard' to push Rise of the Tomb Raider

YouTuber Jade Jolie subjected to 'Survival Billboard' to push Rise of the Tomb Raider

YouTube star Jade Jolie will deal with extreme weather conditions in a publicity stunt for Rise of the Tomb Raider.

Alex Calvin
by Alex Calvin
on Nov 11th 2015 at 2:58PM in News

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Sony debuts musical PlayStation 4 ad

Sony debuts musical PlayStation 4 ad

Want to know what the 'PS4 Life' looks like?

Alex Calvin
by Alex Calvin
on Nov 6th 2015 at 10:28AM in News
Xbox UK plots multi-million Tomb Raider ad blitz

Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push.

Matthew Jarvis
by Matthew Jarvis
on Oct 30th 2015 at 12:28PM in News
'Halo 5 is the biggest Xbox launch to date'

'Halo 5 is the biggest Xbox launch to date'

You know a company plans to go big with a game when it starts the marketing for it almost a year in advance.

Alex Calvin
by Alex Calvin
on Oct 27th 2015 at 9:30AM in News
GAME's Christmas campaign has kicked off

GAME's Christmas campaign has kicked off

It’s not even November but retailer GAME has hit go on its Christmas marketing campaign.

Ben Parfitt
by Ben Parfitt
on Oct 26th 2015 at 9:40AM in News

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Twitter to reveal secrets of video marketing at #LGC

Twitter to reveal secrets of video marketing at #LGC

Twitter’s Sam Bateman will provide a keynote presentation at next month’s London Games Conference.

on Oct 20th 2015 at 10:44AM in News
Nintendo plans Mario Kart 8 and Splatoon-level marketing push for Super Mario Maker

Nintendo plans Mario Kart 8 and Splatoon-level marketing push for Super Mario Maker

Nintendo is going all-out to support, Super Mario Maker, which launches tomorrow (September 11th). 

Alex Calvin
by Alex Calvin
on Sep 10th 2015 at 11:00AM in News
Square to set army of Lara Crofts loose on London Tube to promote Lara Croft GO

Square to set army of Lara Crofts loose on London Tube to promote Lara Croft GO

In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground.

on Aug 27th 2015 at 4:10PM in News
Marketing start-up SuperAwesome raises $7m in funding

Marketing start-up SuperAwesome raises $7m in funding

UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. 

Alex Calvin
by Alex Calvin
on Jul 21st 2015 at 10:38AM in News

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Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
MCV Awards 2015: PlayStation UK marketing team wins two

MCV Awards 2015: PlayStation UK marketing team wins two

Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again.

on Apr 17th 2015 at 11:51AM in News
Reality check - HTC on whether VR is going to change the world

Reality check - HTC on whether VR is going to change the world

In the last few years, VR has gone from a one horse race to having a number of different players. 

Alex Calvin
by Alex Calvin
on Mar 19th 2015 at 11:15AM in News
HTC to take its Vive VR headset on tour

HTC to take its Vive VR headset on tour

Tech firm HTC is planning a world tour to let consumers try its new VR headset, Vive. 

Alex Calvin
by Alex Calvin
on Mar 19th 2015 at 10:32AM in News

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Angry Birds Burger King promotion kicks off next week

Angry Birds Burger King promotion kicks off next week

The UK arm of Burger King will from next week start offering Angry Birds themed kids meals.

Ben Parfitt
by Ben Parfitt
on Jan 13th 2015 at 12:19PM in News
UK games industry splashes £107m on marketing this Christmas

UK games industry splashes £107m on marketing this Christmas

The UK games industry is spending a huge £107m on marketing this Q4.

Christopher Dring
by Christopher Dring
on Nov 7th 2014 at 10:05AM in News
GAME kicks off its Christmas marketing campaign

GAME kicks off its Christmas marketing campaign

‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME.

Ben Parfitt
by Ben Parfitt
on Oct 30th 2014 at 2:57PM in News
Nintendo launches Frubes marketing campaign

Nintendo launches Frubes marketing campaign

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.

Matthew Jarvis
by Matthew Jarvis
on Oct 2nd 2014 at 2:41PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
What does it say about reviews that Destiny shipped $500m without them?

What does it say about reviews that Destiny shipped $500m without them?

Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game.

Ben Parfitt
by Ben Parfitt
on Sep 11th 2014 at 3:32PM in News
Sony: We're treating Destiny like a first-party game

Sony: We're treating Destiny like a first-party game

Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2014 at 2:49PM in News
EA hires former Starbucks digital boss Chris Bruzzo

EA hires former Starbucks digital boss Chris Bruzzo

Chris Bruzzo has been named as EA’s new chief marketing officer.

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2014 at 2:31PM in News