Entries in 'marketing' (249)
Major TV campaign for Animal Crossing 3DS
Nintendo is putting its money where its mouth is for upcoming 3DS system shifter, Animal Crossing: New Leaf.
Donkey Kong Country Returns 3D gets big TV push
Nintendo has booked a TV and online campaign to push Donkey Kong’s 3DS debut.
Grid 2 gets Codemasters' biggest ever UK pre-launch campaign
Codemasters has splashed the cash on its Grid 2 marketing campaign.
The cost of releasing a modern smartphone game
The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something.
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TV push for new Pokémon
Nintendo will kick off a year-long marketing push for Pokémon with next month’s Mystery Dungeon game.
Dead Island TV ads will reach 3.5m gamers
Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers.
BioShock Infinite will be 'talked about for a long time to come', says 2K
2K Games proudly claims that BioShock Infinite will live long in the memory of gamers and the industry.
The New Rules of Video Games Marketing
The bedrock of any video game or console launch is its marketing.
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Digital approach for EA's Army of Two campaign
EA is using social media as its weapon of choice to promote Army of Two: The Devil’s Cartel.
Sony: We must ask third parties to make more attractive Vita games
Third parties, as well as Sony itself, must take responsibility for elevating the PlayStation Vita out of its current rut.
New Metal Gear game is 2013's 'first blockbuster'
EA and Sega may say otherwise, but Konami reckons Metal Gear Rising is the first blockbuster of 2013.
American McGee says EA tried to "trick" gamers with Alice: The Madness Returns marketing
The developer of Alice: Madness Returns has criticised the game’s publisher EA for its handling of the title.
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EA marketing push for sci-fi shooters
As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives.
THQ: South Park marketing will be 'shocking and disruptive'
South Park: The Stick of Truth will be backed by a ‘irreverent, shocking and disruptive’ marketing push.
Tomorrow's Halo 4 launch to conquer the UK
It will impossible to escape the launch of Halo 4 this week as the Xbox team prepares its most ambitious campaign to date.
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GAME kicks off Christmas marketing campaign
New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year.
Pokemon to be a major player for Nintendo this Christmas
Pokémon is playing a huge part in Nintendo’s Christmas campaign for 3DS XL.
INTERVIEW: How Ubisoft makes its Mark on the masses
In his first interview as Ubisoft’s new head of UK marketing, Mark Slaughter tells MCV how the publishing giant uses more than big budgets to reach millions of consumers with ...
Q4 games advertising revenue drops 40% this Christmas
The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.
'Hitman is something to fear this Christmas', warns Square
All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.
007 Legends targets 5m cinema-goers
A new James Bond film is not the spy’s only adventure this month.
Wii U TV campaign is go
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.
£4m war chest for Assassin's Creed III ad assault
Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.
