Entries in 'marketing' (10)

OPINION: OP Talent on how to create a successful influencer campaign

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have ...

on Jun 21st 2017 at 11:30AM in News
How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt

The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of ...

Marie Dealessandri
by Marie Dealessandri
on Jun 19th 2017 at 10:00AM in News
Facebook on maximising the reach of your campaigns

Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content ...

Seth Barton
by Seth Barton
on Jun 8th 2017 at 3:00PM in News
Stephen Hey

Former EA marketing director sets up new games marketing consultancy

EA Chillingo's former marketing director Stephen Hey has set up his own games marketing consultancy, HeyStephenHey. 

Katharine  Byrne
by Katharine Byrne
on Jun 7th 2017 at 4:18PM in News

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Nintendo returns with new McDonalds Happy Meal tie-in

Nintendo returns with new McDonalds Happy Meal tie-in

Mario will once again be gracing the boxes of McDonalds Happy Meals in the UK.

Ben Parfitt
by Ben Parfitt
on Nov 29th 2016 at 8:59AM in News
Valve is banning 'bullshots' from Steam store

Valve is banning 'bullshots' from Steam store

Developers will soon be prevented from using anything other than in-game shots in a title’s Steam Store carousel.

Ben Parfitt
by Ben Parfitt
on Nov 2nd 2016 at 9:41AM in News
Deus Ex brand director defends 'Augs Lives Matters'

Deus Ex brand director defends 'Augs Lives Matters'

Square Enix’s upcoming Deus Ex: Mankind Divided has stoked the fire once again by drawing on another controversial topic in its marketing.

Ben Parfitt
by Ben Parfitt
on Aug 4th 2016 at 10:06AM in News
Mojang doesn't want companies to use Minecraft as a marketing tool

Mojang doesn't want companies to use Minecraft as a marketing tool

Minecraft creator Mojang has laid out a new set of rules designed to clamp down on the commercial use of Minecraft servers for advertising.

Ben Parfitt
by Ben Parfitt
on Jun 1st 2016 at 1:31PM in News

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PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox.

Alex Calvin
by Alex Calvin
on May 6th 2016 at 9:00AM in News
Square Enix takes over Waterloo Station to push Final Fantasy XV

Square Enix takes over Waterloo Station to push Final Fantasy XV

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station.

Alex Calvin
by Alex Calvin
on Mar 30th 2016 at 5:03PM in News