Entries in 'marketing' (33)
It’s not easy being indie.
Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game.
Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment.
Chris Bruzzo has been named as EA’s new chief marketing officer.
Something in the region of 6,000 job cuts could to be announced at Microsoft later this week, a report has claimed.
21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles.
Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One.
Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.
Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U.
A game like Dark Souls has no right to be talked about in the same breath as Skyrim.
The practice of selling games has changed forever.
Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.
The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet.
The first TV spot for PS4 has gone live in Japan.
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4.
SuperAwesome has announced that its network now reaches 13m unique children each month.
Phuong Nguyen, the head of eBay Advertising in the UK, looks at the firm’s data and discusses festive shopping trends and the opportunities that this presents for the video game ...
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.
A worldwide Xbox One promotional tour will kick off later this week.
OPM's Jordan Adcock examines the changing role of marketing jobs: