Entries in 'marketing' (251)
£1m marketing push for Tekken 6
Namco Bandai has told MCV its will spend in excess of £1 million on marketing for its upcoming beat-‘em-up, Tekken 6.
Sony targeting Wii owners
Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3.
Moore: Games marketing must move on
EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed.
Sony spending £82m on Euro marketing
In its biggest statement of intention to date, platform holder Sony is to spend a massive £82m on its European marketing push for its RRP reduced and redesigned PS3 Slim.
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Sainsbury’s in console marketing blitz
Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas.
Mini Ninjas set for marketing assault
Eidos has unveiled plans for the promotional blitz backing upcoming kids title Mini Ninjas.
Microsoft plans Halo 3: ODST marketing blitz
Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST.
Konnie Huq fronting Drawn To Life
THQ has signed up ex-Blue Peter presenter Konnie Huq to head up its ‘Your Hero’ marketing campaign for upcoming title Drawn To Life: The Next Chapter.
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Mario and Sonic marketing push kicks off
Mario and Sonic At The Olympic Winter Games may be a few months from launch, but publisher Sega has already begun its ‘biggest ever’ marketing campaign for the title.
Ashes 2009 enjoys TV marketing blitz
As interest in the real-life Ashes hits fever pitch, Nintendo and Codemasters have teamed up to promote the Wii edition of the series’ official game.
Capcom plots Monster Hunter success
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game.
Mark Cook joins THQ
THQ's UK office has hired popular Midway exec Mark Cook as product marketing manager for UK & Europe. Cook will look after the seven-month marketing campaign for Darksiders.
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Sony arming a ‘AAA’ inFamous marketing push, confirms PS3 bundle
Sony has confirmed it will launch a new PS3 hardware bundle across the UK this Friday, as part of the company’s plan to promote the launch of the promising action ...
Nintendo: ‘Punch-Out is Wii’s first heavyweight this year’
Classic boxing re-make Punch-Out!! will be the biggest Wii launch of 2009 so far, Nintendo has told MCV.
Gamestation plots ‘high impact’ Easter marketing push
High Street giant Gamestation has vowed to slash prices in its biggest Easter marketing campaign to date.
Capcom set to ‘get serious’ on Monster Hunter’s European marketing
Japanese publisher Capcom is set to ramp up promotion for its Monster Hunter series in Europe, in an attempt to ape the success of the series in the East.
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Google announces further job cuts
Global internet giant Google has announced a further 200 job losses, with the cuts to be focused on its sales and marketing operations and half coming from its North American ...
Microsoft confirms Dale appointment
Following last week’s speculation, Microsoft has confirmed that it has appointed former Motorola marketing boss Jeremy Dale as its EMEA vice president of retail sales and marketing for its ...
Former Motorola VP heading to Microsoft?
Reports have emerged claiming that Motorola’s former VP of global marketing has joined Microsoft’s European marketing team.
The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi.
US: $823 million spent on games marketing in 2008
Research from the Nielsen Company and the Monitor-Plus advertising monitoring service showed that the games industry reportedly spent $823 million on marketing and promotion in the US during 2008.
£4m TV marketing splash for Ubisoft
Ubisoft is to invest a substantial £4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position ...
Disney readies huge Q4 marketing campaign
Publisher Disney Interactive is to unleash a huge all-encompassing marketing campaign this Q4 to drive the success of a number of its key upcoming titles – in particular those tied ...
260% sales jump for Xbox
Microsoft is celebrating a gigantic spike in Xbox 360 sales – as it prepares to splash out a whopping £4 million on marketing for the release of Halo 3.According ...
