Entries in 'marketing' (273)
Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands.
Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in ...
Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains.
The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period.
Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign.
Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal.
Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas.
Warner Bros Interactive Entertainment has hired a former Disney and Vue Entertainment hotshot as its new UK marketing manager.
The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas.
Upcoming DS adventure The Legend Of Zelda: Spirit Tracks will get a huge boost from Nintendo’s extensive TV advertising for the game.
A higher marketing spend can increase a game’s gross revenue three times more than positive review scores.
In a move designed to strengthen the Japanese firm’s European standing, Namco Bandai has announced a number of top-end management appointments within the business development, international marketing and sales team.
Sony is to spend a whopping £1.5 million in the UK to ensure SingStar: Take That becomes the biggest karaoke game of the year, MCV can reveal.
US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.
Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games.
Growing online retailer The Hut has hired a new marketing manager for its games category.
Microsoft is bullish that it can face off threats from Wii and PS3 with its multi-million dollar marketing blitz this Q4.
Activision will redefine what constitutes a blockbuster when Modern Warfare 2 lands in just a matter of weeks.
The High Street is reporting overwhelming demand for Modern Warfare 2.
Namco Bandai has told MCV its will spend in excess of £1 million on marketing for its upcoming beat-‘em-up, Tekken 6.
Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3.
EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed.