Entries in 'marketing' (267)
The bedrock of any video game or console launch is its marketing.
EA is using social media as its weapon of choice to promote Army of Two: The Devil’s Cartel.
Third parties, as well as Sony itself, must take responsibility for elevating the PlayStation Vita out of its current rut.
EA and Sega may say otherwise, but Konami reckons Metal Gear Rising is the first blockbuster of 2013.
The developer of Alice: Madness Returns has criticised the game’s publisher EA for its handling of the title.
As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives.
South Park: The Stick of Truth will be backed by a ‘irreverent, shocking and disruptive’ marketing push.
Sony’s UK arm bolstered its team with three new hires.
It will impossible to escape the launch of Halo 4 this week as the Xbox team prepares its most ambitious campaign to date.
New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year.
Pokémon is playing a huge part in Nintendo’s Christmas campaign for 3DS XL.
In his first interview as Ubisoft’s new head of UK marketing, Mark Slaughter tells MCV how the publishing giant uses more than big budgets to reach millions of consumers with ...
The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.
All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.
A new James Bond film is not the spy’s only adventure this month.
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.
MCV talks to Nintendo's new UK marketing director Shelly Pearce...
Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
Konami says PES 2013 is a game that will grow over time to become a ‘title contender’.
This week’s issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters.
Ubisoft has announced that Mark Slaughter has assumed the role of head of marketing at its UK office.
Activision has revealed its intentions to become much more involved in the mobile space.
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
Former SCE UK marketing director Alan Duncan has accepted a role at lettings specialist Upad.