Entries in 'marketing' (249)
Vita's £1.5m Easter campaign
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
FEATURE: Marketing digital games
Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games.
Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
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TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
$50m marketing campaign for US Vita launch
Sony Computer Entertainment America has invested around $50 million in its campaign for PlayStation Vita.
Blizzard curbs World of Warcraft exodus
A total of 100,000 World of Warcraft subscribers left the PC MMO during the three months ending December 31st, according to financial documents filed by Activision Blizzard.
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Nintendo will hire from within for post-Paine era
David Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term.
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Valentine's Day love ready for Catherine
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
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Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
Capcom revs up Resi 6 hype machine
The Resident Evil 6 ad campaign has already begun – ten months before the game hits shelves.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Katy Perry teams up with The Sims
EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.
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Sony has 'biggest campaign ever' ready for Vita launch
The marketing push for PS Vita will get the device into gamers’ hands next week – and it’s part of the firm’s biggest campaign yet.
Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Tekken 3D set for February release
Namco Bandai’s Tekken 3D Prime Edition will hit UK shelves on February 17th with Nintendo responsible for sales, marketing and distribution.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
2012 push for Zumba sequel
Zumba Fitness 2 will receive a big post-release push to ensure the title sells strongly in the New Year.
Four game bundle kicks off PS3 Xmas ad campaign
Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.
Gamestation presents games-themed "21st century nativity"
Always keen to teeter on the brink of risqué, retailer Gamestation has unleashed the latest element of its Christmas marketing drive – the “21st century gaming nativity”.
Rayman marketing packs a punch
Ubisoft is hitting the road for hands-on events at seven UK towns to mark the return of Rayman.
BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
