Entries in 'marketing' (34)

The evolution of the marketing manager

The evolution of the marketing manager

OPM's Jordan Adcock examines the changing role of marketing jobs:

OPM Recruitment
by OPM Recruitment
on Sep 16th 2013 at 12:12PM in News
Namco Bandai readies elaborate F1 campaign

Namco Bandai readies elaborate F1 campaign

A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013.

Greg Lockley
by Greg Lockley
on Sep 11th 2013 at 3:07PM in News
Nintendo: DS/2DS/3DS is "quite a simple proposition"

Nintendo: DS/2DS/3DS is "quite a simple proposition"

When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results.

Christopher Dring
by Christopher Dring
on Sep 9th 2013 at 12:55PM in News
Deadline nears for Game Connection marketing accolades

Deadline nears for Game Connection marketing accolades

There’s one week left to vote for the Game Connection Marketing Awards.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2013 at 1:10PM in News

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Volition producer was uncomfortable with THQ's Saints Row marketing

Volition producer was uncomfortable with THQ's Saints Row marketing

An associate producer from developer Volition has spoken out about her discomfort at the series’ handling by former publisher THQ.

Ben Parfitt
by Ben Parfitt
on Aug 6th 2013 at 10:07AM in News
Peak season push for Pikmin 3

Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.

Greg Lockley
by Greg Lockley
on Jul 31st 2013 at 2:36PM in News
Ultimate Team takes centre stage in FIFA 14 campaign

Ultimate Team takes centre stage in FIFA 14 campaign

Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses.

Christopher Dring
by Christopher Dring
on Jul 30th 2013 at 1:59PM in News
Saints Row IV has 'greater potential' than predecessor

Saints Row IV has 'greater potential' than predecessor

Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better.

Greg Lockley
by Greg Lockley
on Jul 25th 2013 at 12:15PM in News

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Industry roundtable: using mobile to market games

Industry roundtable: using mobile to market games

The world of mobile has opened up a variety of new routes to market.

on Jun 7th 2013 at 10:16AM in News