Entries in 'marketing' (250)
David Cage, the French creative director who shaped Heavy Rain, has criticised US publishers and marketers for not having faith in his games.
Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time.
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm.
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first.
Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping £3m marketing spend.
Xbox is kicking off its Gears of War 3 campaign with a bang – literally.
The strength of the UK games media depends on its relationship with the industry’s PRs and marketers. MCV chats to the latter about the future of magazines, the rise of ...
Publisher Deep Silver is pulling out all the stops to make sure its new IP Dead Island can stand toe-to-toe with its blockbuster rivals.
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
Sony has kicked off its UK marketing campaign to promote the PS3 price cut.
We look at the latest TV advertising activity for games targeting men, children and housewives.
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film.
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS ...
It's been a tough six months for the UK industry, but Deus Ex: Human Revolution is shaping up to be the game that will kick-start the turnaround.
Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...