Entries in 'marketing' (251)
FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
Xbox marketing manager joins brand agency
Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller.
Mass Effect 3's female marketing spin
EA and BioWare is giving Commander Shepard's female iteration a stint in the limelight when Mass Effect 3 is released.
Bethesda reveals Hunted ad campaign
Hunted: The Demon’s Forged is being backed by online activity over the next two weeks to maintain interest post-release.
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£1m TV campaign for Red Faction
THQ is spending £1m to get sci-fi lovers excited about Red Faction: Armageddon.
Namco Bandai backs 3DS with ten-month ad push
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
THQ’s £1m bid to get UK men fit
THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.
Biggest ever Wii campaign promotes price cut
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
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Rockstar splashes cash on LA Noire
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.
Brink to star in FA Cup final
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
Nintendo names new sales & marketing VP
Nintendo of America has announced the appointment of Scott Moffit as its new executive VP of sales and marketing.
Dirt 3’s £1m ad push detailed
‘High impact’ TV ads make up the centre point of Dirt 3’s £1m ad campaign.
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Iwata on 3DS sales, Wii strategy
The biggest challenge for Nintendo and the 3DS was always going to be advertising a feature that can't be shown via traditional mediums.
Sega serves up £1m ad campaign
Virtua Tennis 4 has been backed by a £1m marketing plan to ensure it’s a smash hit with gamers.
Ubisoft restructures marketing team
A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns.
MCV AWARDS: Microsoft wins big in PR & Marketing
Microsoft emerged as the champion of the PR & Marketing category at tonight's MCV Awards.
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Namco Bandai buys jet fighter
Forget TV ads – Namco Bandai Partners has splashed the cash on a MiG-21Bis jet fighter to promote its new Ace Combat game.
THQ sketches out uDraw future
New uDraw games will arrive every 60 to 90 days, complete with marketing support, says THQ.
Angry Birds gets Hollywood-sized marketing budget
The next game from Finnish studio Rovio may just outshine Q1’s biggest boxed game releases when it releases movie tie-in Angry Birds Rio next week.
THQ spends big to reclaim lost ground
Watch out Activision and EA: THQ says it will retake a place amongst the gaming elite with a line-up to envy its rivals.
£850k Apocalyptic marketing drive
A whopping £850,000 has been invested in promoting new PS3 racer Motorstorm Apocalypse.
ShopTo kicks off brand campaign
Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign.
Half-term ad push for Ben 10
Ben 10 Ultimate Alien: Cosmic Destruction will be backed by a second wave of marketing later this month.
First Total War TV marketing campaign planned
Publisher Sega is spending big to make sure Shogun 2: Total War is the best-selling PC game of Q1.
FEATURE: New Games Marketing
Marketing may not be an actual dark art, but it can certainly seem quite a cloudy business.
