Entries in 'marketing' (250)
City Interactive hunts UK staff
Sniper Ghost Warrior publisher City Interactive is fast establishing its UK operation.
EA and Sony partner on Dead Space 2 campaign
EA has teamed-up with Sony to make Dead Space 2 the first ‘must have’ game of the year.
Two-month TV campaign for LBP2
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2.
3DS to be 2011’s ‘landmark’ hardware hit
Big things are expected for Nintendo’s highly-anticipated 3DS handheld when it arrives in March.
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Ex-Midway VP joins Atari
Long-running publisher Atari has hired two new senior managers to bolster its US operations.
Rockstar campaign resurrects Red Dead fever
LOOK OUT GT5, Epic Mickey and WoW: Cataclysm. This year’s best Christmas game might be the quick-to-market sequel to one of the year’s best-selling titles.
Ubisoft pumps £1m into Rabbids ads
Publisher Ubisoft will spend big to turn its Raving Rabbids series into one of the industry’s biggest kids brands.
PlayStation enjoying Latin boom
Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region.
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Def Jam Rapstar marketing blitz
Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending £1.2m to make sure of it.
GAME and Gamestation Xmas ad blitz
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
HMV kicks off Christmas campaign
It may be over a month and a half away, but HMV is already preparing to pull in extra customers in time for Christmas.
GAME: Day one important for Kinect
Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to ...
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Move's 250k headstart over Kinect
Kinect may be stealing all the headlines, but Sony has come out fighting with a £13m ad blitz to drive the PlayStation business in Q4.
Spend it like Beckham
EA UK has spent over £3m on its David Beckham-fronted Sports Active 2 ad push.
THQ steps up WWE marketing
Publisher THQ has reached an agreement with WWE that will see the company’s WWE vs Raw game promoted in conjunction with both WWE TV shows, live events and future DVD ...
£2m Xmas casual blitz for THQ
THQ will splurge £2m to reach kids, family and casual audiences this Christmas.
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OPINION: Nintendo's new marketing
A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing.
Nintendo tackling non-gamers head-on
Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.
Nintendo hires civilians, not celebs, for winter push
Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign.
£181m Xmas bonanza as industry sets out Q4 ad spend
This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it.
Kinect marketing spend = $500m
The New York Post is reporting that Microsoft is spending $500m on what it calls “a major movie-style marketing blitz” to accompany the launch of Kinect next month.
Medal of Honor to break records
Ahead of its release in Europe tomorrow, EA has told MCV that Medal of Honor is on track to shatter all previous sales records for the cult FPS war series.
Can Party be the next Wii megaseller?
Nintendo wants Wii Party to join its best-selling brethren Sports, Fit and Play as one of the format’s biggest successes.
Ubisoft gets fit with £1.2m ad blitz
The new Your Shape will be supported by a £1.2m campaign when the Kinect game launches next month.
Nintendo reveals star-studded marketing push
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.
