Entries in 'marketing' (250)
Sniper Ghost Warrior publisher City Interactive is fast establishing its UK operation.
EA has teamed-up with Sony to make Dead Space 2 the first ‘must have’ game of the year.
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2.
Big things are expected for Nintendo’s highly-anticipated 3DS handheld when it arrives in March.
Long-running publisher Atari has hired two new senior managers to bolster its US operations.
LOOK OUT GT5, Epic Mickey and WoW: Cataclysm. This year’s best Christmas game might be the quick-to-market sequel to one of the year’s best-selling titles.
Publisher Ubisoft will spend big to turn its Raving Rabbids series into one of the industry’s biggest kids brands.
Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region.
Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending £1.2m to make sure of it.
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
It may be over a month and a half away, but HMV is already preparing to pull in extra customers in time for Christmas.
Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to ...
Kinect may be stealing all the headlines, but Sony has come out fighting with a £13m ad blitz to drive the PlayStation business in Q4.
EA UK has spent over £3m on its David Beckham-fronted Sports Active 2 ad push.
Publisher THQ has reached an agreement with WWE that will see the company’s WWE vs Raw game promoted in conjunction with both WWE TV shows, live events and future DVD ...
THQ will splurge £2m to reach kids, family and casual audiences this Christmas.
Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.
Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign.
This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it.
Ahead of its release in Europe tomorrow, EA has told MCV that Medal of Honor is on track to shatter all previous sales records for the cult FPS war series.
Nintendo wants Wii Party to join its best-selling brethren Sports, Fit and Play as one of the format’s biggest successes.
The new Your Shape will be supported by a £1.2m campaign when the Kinect game launches next month.
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.