Entries in 'marketing' (249)
Confusion surrounds Good Old Games
A new update on the GOG site suggests that the site is indeed closing down after all. It reads:
Mario marketing blitz revealed
To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities.
Jedward marketing campaign for Nintendo?
Jedward could star in a £250,000 marketing campaign for Nintendo this Christmas.
MS spends more on Reach than Halo 3
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game.
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£750,000 gets PlayStation Moving
Sony is spending £750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week.
Activision aims to trump MW2 sales record
Activision reckons it can break its own sales record when Black Ops arrives on November 9th.
Namco spending big on Enslaved launch
Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West.
PR ‘earthquake’ for Dirt 3 debut
Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3.
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HMV and Waterstone’s marketing teams merge
HMV Group has consolidated the marketing divisions for HMV and Waterstone’s.
Metroid boasts big marketing assault
The Metroid franchise makes a dramatic return next month and is backed by a substantial marketing spend.
Black Ops getting ‘biggest investment ever’
Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title.
Medal of Honor marketing kicks off
Marketing for the highly anticipated Medal of Honor reboot has already begun.
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Ezio heads to the World Cup
Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World ...
‘New and fresh’ digital service for 3DS
The digital distribution offering for the 3DS will be different to that seen with the likes of DS or Wii, Nintendo president Saturo Iwata has stated.
EA stirs up World Cup tensions
Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre ...
PSP 2 – the big E3 surprise?
We already have a fair idea what to expect at next month’s E3 – plenty of into about Move, Natal and the 3DS (and Vitality Sensor) for instance – ...
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Publishers champion Facebook's marketing power
Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly.
Lost Planet 2's 'Kill Big' marketing campaign
A blockbuster marketing campaign for Lost Planet 2 is in the works at Capcom to ensure the high-profile sequel is a success in the UK.
THQ restructures UK marketing team
THQ has made a number of changes to its marketing team as part of a major restructure.
Red Dead Redemption hits the big screen
Rockstar Games is spending big to ensure Red Dead Redemption becomes its biggest game of the year.
DLC goes mainstream with £1m MW2 push
Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC.
No marketing? No success on Wii
If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated.
Bizarre backs Twitter as future of marketing
Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing.
Microsoft turns to celebs for Natal
Microsoft will directly challenge Nintendo’s mass-market media efforts when it launches Natal later this year.
Retailers ready for longer cycle
The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work.
