Entries in 'marketing' (267)
Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending £1.2m to make sure of it.
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
It may be over a month and a half away, but HMV is already preparing to pull in extra customers in time for Christmas.
Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to ...
Kinect may be stealing all the headlines, but Sony has come out fighting with a £13m ad blitz to drive the PlayStation business in Q4.
EA UK has spent over £3m on its David Beckham-fronted Sports Active 2 ad push.
Publisher THQ has reached an agreement with WWE that will see the company’s WWE vs Raw game promoted in conjunction with both WWE TV shows, live events and future DVD ...
THQ will splurge £2m to reach kids, family and casual audiences this Christmas.
Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.
Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign.
This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it.
Ahead of its release in Europe tomorrow, EA has told MCV that Medal of Honor is on track to shatter all previous sales records for the cult FPS war series.
Nintendo wants Wii Party to join its best-selling brethren Sports, Fit and Play as one of the format’s biggest successes.
The new Your Shape will be supported by a £1.2m campaign when the Kinect game launches next month.
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.
Ubisoft has revealed its blockbuster marketing plans for Just Dance 2 and Michael Jackson: The Experience.
A new update on the GOG site suggests that the site is indeed closing down after all. It reads:
To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities.
Jedward could star in a £250,000 marketing campaign for Nintendo this Christmas.
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game.
Sony is spending £750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week.
Activision reckons it can break its own sales record when Black Ops arrives on November 9th.
Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West.