Entries in 'moshi monsters' (6)
Toys based on game licences are actually in growth, despite what the numbers suggest, NPD has said.
UK advertising regulator the ASA has removed Moshi Monsters from its ‘name and shame’ list, having pointed fingers at the game earlier this week.
Mind Candy says it has already changed Moshi Monsters after breaching the Advertising Code.
Two free-to-play games have had altered their in-game messaging after the ASA ruled the wording constituted “direct exhortations to buy a membership package”.
Building a successful game is one thing, but transforming that title into a world-conquering franchise is another challenge entirely.
Sales of toys based on video games fell 14 per cent in 2014, NPD has told MCV.