Entries in 'Opinion' (53)
Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...
ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention
Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.
IHS games analyst Steve Bailey asks if we need to be concerned about the sheer extent of hostility that can sometimes face people who work in the games media.
SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing.
Former Sony London Studios VR developer Dave Ranyard discusses how virtual reality could see the worlds of film and video games unite.
Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
By now, we all know the importance of the indie development community to the future health of the videogames industry.
Last week was a triumphant GDC for Sony.
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking
Developer Shigeru Miyamoto has revealed that upcoming Wii U shooter Star Fox Zero will include the option for players to pilot an invincible Arwing.
Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.
‘UK games stores made a major mistake ditching PC games.’
Just under ten years ago, Boris Johnson said that computer games rot the brain.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups
If you visited MCV Towers at all this summer, there’s a good chance you would have heard the words ‘Rocket’ and ‘League’ echo around the floors.
The Gamescom numbers defied the experience somewhat.
Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry
Everyone wanted Yooka-Laylee.
Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.
We all know that Minecraft is a big game.