Entries in 'pr' (63)

Simon Harvey returns with Bosh

Simon Harvey returns with Bosh

A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm.

Christopher Dring
by Christopher Dring
on Sep 15th 2011 at 8:46AM in News
Activision reveals new-look PR team

Activision reveals new-look PR team

Activision has significantly strengthened its UK and Euro PR teams, with three new recruits.

Christopher Dring
by Christopher Dring
on Sep 15th 2011 at 8:42AM in News
MEDIA SPECIAL: What PR bosses really think

MEDIA SPECIAL: What PR bosses really think

The strength of the UK games media depends on its relationship with the industry’s PRs and marketers. MCV chats to the latter about the future of magazines, the rise of ...

James Batchelor
by James Batchelor
on Aug 24th 2011 at 3:46PM in News
GAME appoints new PR agency

GAME appoints new PR agency

GAME and Gamestation have today appointed Red Consultancy as their new consumer PR agency.

Dominic Sacco
by Dominic Sacco
on Jul 27th 2011 at 12:13PM in News

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Rebekah Brooks appoints Bell Pottinger boss

Rebekah Brooks appoints Bell Pottinger boss

The high-profile executive at the centre of the News of the World phone-tapping controversy has appointed the boss of Nintendo’s UK PR firm to handle her media needs going forwards.

Ben Parfitt
by Ben Parfitt
on Jul 18th 2011 at 11:56AM in News
Ubisoft appoints new Australian PR Executive

Ubisoft appoints new Australian PR Executive

Ubisoft Australia have appointed Nehad Kenanie as their new PR and promotions executive.

Leigh Harris
by Leigh Harris
on Jul 15th 2011 at 10:09AM in News
Redner justifies Duke Nukem rant

Redner justifies Duke Nukem rant

The man behind last week's controversial PR blacklisting debate has written a piece attempting to explain why it happened and how the PR games process works.

Ben Parfitt
by Ben Parfitt
on Jun 21st 2011 at 10:48AM in News
2K ditches US PR firm Redner

2K ditches US PR firm Redner

Publisher 2K Games has confirmed that it has ditched US PR firm The Redner Group.

Ben Parfitt
by Ben Parfitt
on Jun 16th 2011 at 9:39AM in News

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PR firm in Duke Nukem outcry

PR firm in Duke Nukem outcry

In a remarkable public outburst, one US PR agency has threatened to withhold review code of upcoming game from media outlets who were particularly harsh on Duke Nukem Forever.

Ben Parfitt
by Ben Parfitt
on Jun 15th 2011 at 4:27PM in News
Facebook embroiled in Google smear campaign

Facebook embroiled in Google smear campaign

Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.

Ben Parfitt
by Ben Parfitt
on May 13th 2011 at 11:11AM in News
Wayne Rooney joins Microsoft PR team

Wayne Rooney joins Microsoft PR team

You want me to sign a £1m cheque for a an outdoor advertising campaign that will see our game brand placed on the foreheads of five year old school children ...

Ben Parfitt
by Ben Parfitt
on May 12th 2011 at 4:52PM in News
Shaun White promoted at EA UK

Shaun White promoted at EA UK

Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team.

Christopher Dring
by Christopher Dring
on Apr 14th 2011 at 12:08PM in News

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Rob Saunders heading to Apple

Rob Saunders heading to Apple

MCV understands that current Nintendo UK comms boss is to join iPhone platform holder; Is another key PR exec to follow?

Ben Parfitt
by Ben Parfitt
on Apr 8th 2011 at 9:29AM in News
MCV AWARDS: Microsoft wins big in PR & Marketing

MCV AWARDS: Microsoft wins big in PR & Marketing

Microsoft emerged as the champion of the PR & Marketing category at tonight's MCV Awards.

Ben Parfitt
by Ben Parfitt
on Apr 8th 2011 at 12:31AM in News
OPINION: Gaming does good

OPINION: Gaming does good

I should probably start by saying that while MCV has covered some stories stemming from how the tragic earthquake that struck Japan has affected the industry, in general we've tried ...

Ben Parfitt
by Ben Parfitt
on Mar 15th 2011 at 12:59PM in News
Codemasters signs Lunch PR

Codemasters signs Lunch PR

British publisher Codemasters has confirmed that it has appointed Lunch as its retained lifestyle and specialist support PR agency.

Ben Parfitt
by Ben Parfitt
on Jan 6th 2011 at 9:00AM in News

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Ex-Future PR joins IGN UK

Ex-Future PR joins IGN UK

IGN UK has appointed a new PR manager – former Future Publishing man Will Guyatt.

Ben Parfitt
by Ben Parfitt
on Nov 26th 2010 at 10:02AM in News
GAME: Day one important for Kinect

GAME: Day one important for Kinect

Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to ...

Ben Parfitt
by Ben Parfitt
on Nov 4th 2010 at 2:05PM in News
Reverb settles fake review scandal

Reverb settles fake review scandal

PR and marketing firm Reverb Communications has settled charges brought by the Federal Trade Commission over deceptive reviews on Apple's App Store.

Ben Parfitt
by Ben Parfitt
on Aug 27th 2010 at 5:06PM in News
Industry unfazed by Bribery Act

Industry unfazed by Bribery Act

The Government has passed a bill that could class video game PR launches and goodies as ‘bribes’.

Ben Parfitt
by Ben Parfitt
on Aug 26th 2010 at 12:00PM in News
PR ‘earthquake’ for Dirt 3 debut

PR ‘earthquake’ for Dirt 3 debut

Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3.

Ben Parfitt
by Ben Parfitt
on Aug 10th 2010 at 3:06PM in News
Activision wants to improve image

Activision wants to improve image

As well as asserting its position as the world’s no.1 third party publisher in 2010, Activision has a secondary objective – improving its image amongst the core games market.

Ben Parfitt
by Ben Parfitt
on Jun 22nd 2010 at 11:00AM in News
NZ: Police halt Splinter Cell PR stunt

NZ: Police halt Splinter Cell PR stunt

A PR event for Ubisoft’s Splinter Cell: Conviction has hugely backfired in New Zealand after members of the public believed that a man with a gun was on the run.

Ben Parfitt
by Ben Parfitt
on Apr 19th 2010 at 1:15PM in News
Dubious report calls PS3 overpriced

Dubious report calls PS3 overpriced

Earlier this month MCV ran a story highlighting a ‘report’ claiming that 87 per cent of PS3 owning males had bedded their girlfriends on the night of the infamous PS3 ...

Ben Parfitt
by Ben Parfitt
on Mar 16th 2010 at 10:07AM in News
New PR manager for EA Games Label

New PR manager for EA Games Label

EA UK has announced that Sophie Orlando has been promoted to PR manager for the EA Games label. More specifically, she will handle PR duties on all titles from BioWare, ...

Ben Parfitt
by Ben Parfitt
on Mar 4th 2010 at 8:51AM in News