Entries in 'pr' (56)
2K ditches US PR firm Redner
Publisher 2K Games has confirmed that it has ditched US PR firm The Redner Group.
PR firm in Duke Nukem outcry
In a remarkable public outburst, one US PR agency has threatened to withhold review code of upcoming game from media outlets who were particularly harsh on Duke Nukem Forever.
Facebook embroiled in Google smear campaign
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.
Wayne Rooney joins Microsoft PR team
You want me to sign a £1m cheque for a an outdoor advertising campaign that will see our game brand placed on the foreheads of five year old school children ...
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Shaun White promoted at EA UK
Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team.
Rob Saunders heading to Apple
MCV understands that current Nintendo UK comms boss is to join iPhone platform holder; Is another key PR exec to follow?
MCV AWARDS: Microsoft wins big in PR & Marketing
Microsoft emerged as the champion of the PR & Marketing category at tonight's MCV Awards.
OPINION: Gaming does good
I should probably start by saying that while MCV has covered some stories stemming from how the tragic earthquake that struck Japan has affected the industry, in general we've tried ...
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Codemasters signs Lunch PR
British publisher Codemasters has confirmed that it has appointed Lunch as its retained lifestyle and specialist support PR agency.
Ex-Future PR joins IGN UK
IGN UK has appointed a new PR manager – former Future Publishing man Will Guyatt.
GAME: Day one important for Kinect
Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to ...
Reverb settles fake review scandal
PR and marketing firm Reverb Communications has settled charges brought by the Federal Trade Commission over deceptive reviews on Apple's App Store.
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Industry unfazed by Bribery Act
The Government has passed a bill that could class video game PR launches and goodies as ‘bribes’.
PR ‘earthquake’ for Dirt 3 debut
Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3.
Activision wants to improve image
As well as asserting its position as the world’s no.1 third party publisher in 2010, Activision has a secondary objective – improving its image amongst the core games market.
NZ: Police halt Splinter Cell PR stunt
A PR event for Ubisoft’s Splinter Cell: Conviction has hugely backfired in New Zealand after members of the public believed that a man with a gun was on the run.
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Dubious report calls PS3 overpriced
Earlier this month MCV ran a story highlighting a ‘report’ claiming that 87 per cent of PS3 owning males had bedded their girlfriends on the night of the infamous PS3 ...
New PR manager for EA Games Label
EA UK has announced that Sophie Orlando has been promoted to PR manager for the EA Games label. More specifically, she will handle PR duties on all titles from BioWare, ...
New PR manager for EA Games Label
EA UK has announced that Sophie Orlando has been promoted to PR manager for the EA Games label. More specifically, she will handle PR duties on all titles from BioWare, ...
Sony: MS guilty of Natal ‘barrage’
The hype continues to grow ahead of the arrival of PS3 and Xbox 360 motion control later this year, but now Sony has accused Microsoft of embarking on a “PR ...
Euro PR role for EA’s Goddard
Jonathan Goddard is set to take up the new role of senior manager of European PR for the EA Games label.
Wood joins Premier PR
Premier PR has named Ali Wood as its new accounts manager – as the London-based agency expands its newly-opened games division.
Manab Roy joins Disney
Shortly after ending his eight year stint at Ubisoft, Manab Roy has re-emerged as head of UK PR at Disney Interactive Studios.
Trade in PR merry-go-round
Some of the industry’s most recognised PR execs have moved into new roles this week.
THQ’s PR boss Jones exits
Helen Jones, THQ’s senior PR manager for UK and Europe, has left the firm.
