Entries in 'product' (16)

Are publishers shunning boxed product?

Are publishers shunning boxed product?

Free-to-play and downloads are the fastest-growing business models of the past five years, but how many video games publishers actually rely on them rather than more traditional methods of releasing ...

on Apr 10th 2013 at 1:09PM in News
Green Man Gaming announces boxed game expansion

Green Man Gaming announces boxed game expansion

Hang on – this isn’t how it’s supposed to work, is it?

Ben Parfitt
by Ben Parfitt
on Jul 23rd 2012 at 1:53PM in News

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FEATURE: Games distribution special

FEATURE: Games distribution special

You'd think distribution would be a less exciting part of the games industry, but you’d be wrong.

Dominic Sacco
by Dominic Sacco
on Mar 8th 2012 at 6:06PM in News
Xbox 360 agrees product placement deal

Xbox 360 agrees product placement deal

Sky1 sports panel show A League of Their Own will from tomorrow feature an Xbox 360 as part of a product placement deal between Microsoft and the broadcaster.

Ben Parfitt
by Ben Parfitt
on Mar 31st 2011 at 3:28PM in News
Guitar Hero strategy 'was wrong'

Guitar Hero strategy 'was wrong'

Activision's decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV.

Ben Parfitt
by Ben Parfitt
on Feb 11th 2011 at 11:49AM in News

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TV product placement given the nod

TV product placement given the nod

Platform holders and publishers at the ready – media regulator Ofcom has announced that product placement on TV will be officially allowed from February 2011.

Ben Parfitt
by Ben Parfitt
on Dec 20th 2010 at 2:55PM in News
Casual giant eyes consoles

Casual giant eyes consoles

The team behind popular casual portal Miniclip.com are turning their best online games into console titles. The site has more than 550 games and an audience of over 50 million ...

Ben Parfitt
by Ben Parfitt
on Feb 9th 2010 at 5:10PM in News
New product manager for SCEE

New product manager for SCEE

Sony Computer Entertainment UK has hired Ian Vinten as its new senior product manager.

Ben Parfitt
by Ben Parfitt
on Feb 8th 2010 at 4:34PM in News
Anna Downing joins Sega

Anna Downing joins Sega

Retail guru Anna Downing has joined Sega as senior product manager.

Ben Parfitt
by Ben Parfitt
on Feb 1st 2010 at 4:12PM in News

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LucasArts pledges High Street support

LucasArts pledges High Street support

Despite huge success for its 2009 digital strategy LucasArts says retail releases are still a key part of its business.

Ben Parfitt
by Ben Parfitt
on Jan 13th 2010 at 3:30PM in News
SCEE signs Target Entertainment

SCEE signs Target Entertainment

Sony Europe’s intention to further the recognition and muscle of the PlayStation brand throughout 2010 has been bolstered with news that SCEE ahs signed Target Entertainment as a consumer product ...

Ben Parfitt
by Ben Parfitt
on Dec 4th 2009 at 4:22PM in News
Capcom: Downloads more important than retail for PC

Capcom: Downloads more important than retail for PC

Japanese publisher Capcom has stated that it now believes that digital distribution is more important to the PC market that traditional High Street retail.

Ben Parfitt
by Ben Parfitt
on Mar 4th 2009 at 3:09PM in News
NPD: Gamers prefer boxed product

NPD: Gamers prefer boxed product

Whilst the drive towards digital distribution continues to gather pace, leading North American games analyst NPD has stated that gamers still prefer boxed product – and that 58 per cent ...
Ben Parfitt
by Ben Parfitt
on Feb 23rd 2009 at 10:11AM in News