Entries in 'strategy' (45)
Sony Computer Entertainment Japan Asia has opened a new business group specifically to focus on its Chinese console strategy.
PC GAMING WEEK: Budget PC games specialist Excalibur is rebranding itself to simplify its diverse games offering.
Take-Two needs to adapt its strategy to lessen its reliance on High Street retail, one analyst has claimed.
The re-designed PlayStation Vita has been constructed with a very simple premise in mind – make the system cheaper and more appealing.
Xbox 360 does have a future beyond the launch of Xbox One, says Microsoft.
Sony and Nintendo have vastly differing handheld visions, as is demonstrated by the contrasting approaches of Vita and 3DS.
Microsoft CEO Steve Ballmer has set out his vision for a new Microsoft in an internal memo circulated amongst company staff.
The always-on internet requirement of Maxis’ SimCity was never designed as a DRM measure, EA Labels president Frank Gibeau has claimed.
Darksiders II has fallen short of THQ’s sales estimates, analyst Michael Pachter has stated.
One of the most hotly-tipped free-to-play games will be showcased at London Games Conference.
Gamers play Command & Conquer titles for 10.4 hours per week on average – almost an hour more than the typical game.
Where Nintendo leads, others often follow.
BradyGames is closing the gap on the UK’s No.1 guide publisher by grabbing the rights to big titles like Grand Theft Auto V. Global strategy guide publisher Mike Degler tells ...
Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy.
Sony’s security boss and former US military man Brett Wahlin says protecting PSN is similar to the Cold War.
It’s easy to see Phil Harrison’s appointment as the boss of Microsoft Studios Europe as a vanity signing.
UKIE’s new boss Jo Twist has pledged to ‘change the tone’ of the trade body.
We’re used to publishers broadening their reach and distancing themselves from the core, but a new strategic shift from THQ is seeing it do the opposite.
EA has revealed a new Command & Conquer PC strategy game is in the works at BioWare Victory.
There are few gaming experiences as challenging as a Cave shooter in full flow, so publisher Rising Star Games has chosen to give its fanbase a helping hand.
Sony has not just surprised fans with the announcement of a new free-to-play game set in the Resistance universe – it’s also made the game live.
Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market.