Entries in 'strategy' (45)

SCEJ opens Chinese strategy department

SCEJ opens Chinese strategy department

Sony Computer Entertainment Japan Asia has opened a new business group specifically to focus on its Chinese console strategy.

Ben Parfitt
by Ben Parfitt
on Apr 1st 2014 at 4:08PM in News
Excalibur brings all publishing labels under one roof

Excalibur brings all publishing labels under one roof

PC GAMING WEEK: Budget PC games specialist Excalibur is rebranding itself to simplify its diverse games offering.

Greg Lockley
by Greg Lockley
on Feb 7th 2014 at 11:32AM in News
Analyst slams Take-Two for "heavy reliance on retail"

Analyst slams Take-Two for "heavy reliance on retail"

Take-Two needs to adapt its strategy to lessen its reliance on High Street retail, one analyst has claimed.

Ben Parfitt
by Ben Parfitt
on Oct 29th 2013 at 11:49AM in News
Sony explains Vita Slim strategy, but screen downgrade draws criticism

Sony explains Vita Slim strategy, but screen downgrade draws criticism

The re-designed PlayStation Vita has been constructed with a very simple premise in mind – make the system cheaper and more appealing.

Ben Parfitt
by Ben Parfitt
on Sep 12th 2013 at 11:06AM in News

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Xbox: "We have a lot of people worrying about 360"

Xbox: "We have a lot of people worrying about 360"

Xbox 360 does have a future beyond the launch of Xbox One, says Microsoft.

Christopher Dring
by Christopher Dring
on Sep 3rd 2013 at 3:13PM in News
3DS and Vita have "fundamentally different" strategies

3DS and Vita have "fundamentally different" strategies

Sony and Nintendo have vastly differing handheld visions, as is demonstrated by the contrasting approaches of Vita and 3DS.

Ben Parfitt
by Ben Parfitt
on Aug 30th 2013 at 11:46AM in News
Ballmer calls for "nimble" and "decisive" Microsoft... in 2,700 word internal memo

Ballmer calls for "nimble" and "decisive" Microsoft... in 2,700 word internal memo

Microsoft CEO Steve Ballmer has set out his vision for a new Microsoft in an internal memo circulated amongst company staff.

Ben Parfitt
by Ben Parfitt
on Jul 23rd 2013 at 9:18AM in News
OPINION: Where now for Nintendo?

OPINION: Where now for Nintendo?

As if the varied reporting on Nintendo’s financials this morning is not confusing enough, the disparity of the analysis could well baffle many readers.

Ben Parfitt
by Ben Parfitt
on Apr 24th 2013 at 11:06AM in News

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EA: DRM is a dead-end strategy, was never discussed in SimCity meetings

EA: DRM is a dead-end strategy, was never discussed in SimCity meetings

The always-on internet requirement of Maxis’ SimCity was never designed as a DRM measure, EA Labels president Frank Gibeau has claimed.

Ben Parfitt
by Ben Parfitt
on Mar 28th 2013 at 3:18PM in News
Analyst believes Darksiders II is struggling to break even

Analyst believes Darksiders II is struggling to break even

Darksiders II has fallen short of THQ’s sales estimates, analyst Michael Pachter has stated.

Ben Parfitt
by Ben Parfitt
on Oct 31st 2012 at 12:50PM in News
Ambitious F2P Hawken's launch strategy dissected at London Games Conference

Ambitious F2P Hawken's launch strategy dissected at London Games Conference

One of the most hotly-tipped free-to-play games will be showcased at London Games Conference.

Michael French
by Michael French
on Sep 3rd 2012 at 11:55AM in News
Brand Map: Command & Conquer played 10.4 hours per week on average

Brand Map: Command & Conquer played 10.4 hours per week on average

Gamers play Command & Conquer titles for 10.4 hours per week on average – almost an hour more than the typical game.

Dominic Sacco
by Dominic Sacco
on May 21st 2012 at 11:45AM in News

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OPINION: Nintendo's digital strategy shows it's still box clever

OPINION: Nintendo's digital strategy shows it's still box clever

Where Nintendo leads, others often follow. 

Michael French
by Michael French
on May 10th 2012 at 10:32AM in News
INTERVIEW: Mike Degler, BradyGames

INTERVIEW: Mike Degler, BradyGames

BradyGames is closing the gap on the UK’s No.1 guide publisher by grabbing the rights to big titles like Grand Theft Auto V. Global strategy guide publisher Mike Degler tells ...

Dominic Sacco
by Dominic Sacco
on Apr 9th 2012 at 5:00PM in News
Hirai to present new Sony strategy next week

Hirai to present new Sony strategy next week

Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy.

Ben Parfitt
by Ben Parfitt
on Apr 5th 2012 at 11:16AM in News
Sony: Cold War can help us fight PSN hackers

Sony: Cold War can help us fight PSN hackers

Sony’s security boss and former US military man Brett Wahlin says protecting PSN is similar to the Cold War.

Dominic Sacco
by Dominic Sacco
on Mar 15th 2012 at 11:19AM in News

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Phil Harrison's appointment and what it means for Microsoft

Phil Harrison's appointment and what it means for Microsoft

It’s easy to see Phil Harrison’s appointment as the boss of Microsoft Studios Europe as a vanity signing.

Ben Parfitt
by Ben Parfitt
on Mar 13th 2012 at 3:02PM in News
Jo Twist 'will change the tone of UKIE'

Jo Twist 'will change the tone of UKIE'

UKIE’s new boss Jo Twist has pledged to ‘change the tone’ of the trade body.

Christopher Dring
by Christopher Dring
on Jan 30th 2012 at 1:32PM in News
THQ quits licensed kids games sector

THQ quits licensed kids games sector

We’re used to publishers broadening their reach and distancing themselves from the core, but a new strategic shift from THQ is seeing it do the opposite.

Ben Parfitt
by Ben Parfitt
on Jan 25th 2012 at 1:28PM in News
Command & Conquer Generals 2 unveiled

Command & Conquer Generals 2 unveiled

EA has revealed a new Command & Conquer PC strategy game is in the works at BioWare Victory.

Dominic Sacco
by Dominic Sacco
on Dec 12th 2011 at 10:25AM in News
Rising Star publishes free DoDonPachi strategy guide

Rising Star publishes free DoDonPachi strategy guide

There are few gaming experiences as challenging as a Cave shooter in full flow, so publisher Rising Star Games has chosen to give its fanbase a helping hand.

Ben Parfitt
by Ben Parfitt
on Nov 4th 2011 at 12:36PM in News
F2P Resistance game goes live

F2P Resistance game goes live

Sony has not just surprised fans with the announcement of a new free-to-play game set in the Resistance universe – it’s also made the game live.

Ben Parfitt
by Ben Parfitt
on Jul 25th 2011 at 11:17AM in News
Activision clarifies social games no-show

Activision clarifies social games no-show

Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market.

Ben Parfitt
by Ben Parfitt
on Jun 20th 2011 at 3:03PM in News