Entries in 'toys' (33)
Jazwares’ new range of Minecraft toys is hitting stores this month.
Toys R Us is looking to work closely with the Let Toys Be Toys consumer campaign group, agreeing to become more inclusive in its marketing of toys to girls and ...
The UK's bestselling toy line is planning to turn up the heat on Skylanders and Disney Infinity.
Activision’s Skylanders IP has taken charge of the toy market.
Nintendo's own take on the Skylanders toy/game model will be released next month – but the toys might miss the launch.
Jazwares has been appointed by Mojang as a global partner for toys and electronics for the popular Minecraft property.
Yes, we all know that retail is a tough environment at the moment. But video games are amongst the worst performers of 2012.
The biggest toy craze of the past 12 months is ready to rock toy retail all over again.
Mega Brands will bring the popular blind format to the world of jigsaws when it launches its new Skylanders Giants Blind Pack puzzles this October.
Smartphones are the industry’s fastest-growing gaming platform – but one that is off limits to video games retailers.
The LEGO Group is building on its range of Star Wars products with the first toysets based on The Old Republic.
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler ...
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands. Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher ...
More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to £2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, ...
Market statistics show the UK's toy industry generated sales worth a total of £2.96 billion in 2011.
Skylanders: Spyro’s Adventure was a bigger hit than you might think.
It’s going to be a Mario Kart Christmas if Nintendo gets their way, as the firm has teamed up with Tomy for a range of new toys.
Skylanders: Spyro’s Adventure is probably the most retail-friendly game out this Christmas.
Mega Bloks is celebrating ten years of Halo with a new line of figures.
Forget video games, Activision is well on its way to establishing a foothold in the toy sector.