Entries in 'toys and licensing' (5)

FEATURE: How to licence your games

FEATURE: How to licence your games

Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to ...

James Batchelor
by James Batchelor
on Mar 12th 2012 at 11:58AM in News
FEATURE: Licence to sell

FEATURE: Licence to sell

Video games themselves can of course be a form of merchandise.

James Batchelor
by James Batchelor
on Mar 12th 2012 at 11:47AM in News
FEATURE: Games merchandise powers up

FEATURE: Games merchandise powers up

Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler ...

by Lewis Tyler
on Mar 12th 2012 at 11:35AM in News
FEATURE: Activision's new $1bn franchise

FEATURE: Activision's new $1bn franchise

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands. Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher ...

Christopher Dring
by Christopher Dring
on Mar 12th 2012 at 11:20AM in News

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FEATURE: Toy Views

FEATURE: Toy Views

More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to £2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, ...

by Samantha Loveday
on Mar 12th 2012 at 11:11AM in News