Entries in 'traditional' (10)
Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
Wii U 'friendlier' to core games
Nintendo's upcoming Wii U will be a far "friendlier" platform to traditional hardcore gamers and publishers who release games for that audience.
MS promises more hardcore Kinect games
Despite the fact that hardcore Kinect gaming has been a touchy subject for the platform holder since the device was first announced, but Microsoft has returned to the topic with ...
Move/Kinect ‘won’t extend console cycle’
The arrival of Kinect and Move this year does not mark the end of the traditional console hardware cycle, according to Ubisoft’s European MD Alain Corre.
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New boxed sales just 54% of market
Sales of brand new boxed games on the High Street now account for just 54 per cent of the overall video games market according to a new study entitled the ...
Traditional publishers "set for extinction"
Codemasters will become a major player in the digital space thanks to a heavy-duty investment deal.
More growth to come for disc-based media
These are nervous times for bricks and mortar retailers, but despite the continued growth of digital games retail, EA believes that there is still room for growth in the boxed ...
PopCap: The ‘end’ of retail still a long way off
Leading casual games developer PopCap has stated that High Street retail still forms a vital part of its business plan as it allows the company to reach customers that remain ...
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Capcom: Downloads more important than retail for PC
Japanese publisher Capcom has stated that it now believes that digital distribution is more important to the PC market that traditional High Street retail.
The Sims 3 targets 'real' gamers
EA’s The Sims Studio is looking to lure traditional gamers to the next installment in the franchise, The Sims 3, with more ‘goal-orientated’ gameplay.
