Entries in 'TVRs' (15)

Top Ten TV ad campaigns of 2012 so far

Top Ten TV ad campaigns of 2012 so far

The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.

Dominic Sacco
by Dominic Sacco
on May 18th 2012 at 10:40AM in News
Is Tesco the home of game advertising?

Is Tesco the home of game advertising?

We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.

Dominic Sacco
by Dominic Sacco
on Apr 13th 2012 at 10:30AM in News
The changing length of games TV ad campaigns

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. 

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 10:00AM in News
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). 

Dominic Sacco
by Dominic Sacco
on Feb 17th 2012 at 11:00AM in News

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3DS vs DS: Battle of the TV ads

3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?

Dominic Sacco
by Dominic Sacco
on Dec 13th 2011 at 9:00AM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.

Dominic Sacco
by Dominic Sacco
on Nov 4th 2011 at 1:12PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.

Dominic Sacco
by Dominic Sacco
on Sep 30th 2011 at 4:09PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.

Dominic Sacco
by Dominic Sacco
on Sep 23rd 2011 at 11:47AM in News

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MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.

Dominic Sacco
by Dominic Sacco
on Sep 9th 2011 at 2:43PM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.

Dominic Sacco
by Dominic Sacco
on Aug 26th 2011 at 5:24PM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.

Dominic Sacco
by Dominic Sacco
on Aug 19th 2011 at 12:34PM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives.

James Batchelor
by James Batchelor
on Aug 12th 2011 at 5:27PM in News

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MCV GameTime (week ending August 5th)

MCV GameTime (week ending August 5th)

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.

James Batchelor
by James Batchelor
on Aug 8th 2011 at 12:14PM in News
MCV GameTime (week ending July 29th)

MCV GameTime (week ending July 29th)

We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.

Dominic Sacco
by Dominic Sacco
on Jul 29th 2011 at 11:52AM in News
MCV GameTime (week ending July 22nd)

MCV GameTime (week ending July 22nd)

In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.

Dominic Sacco
by Dominic Sacco
on Jul 22nd 2011 at 12:31PM in News