Entries in 'youtube' (51)

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Reaching out - We Are Reach on Twitch vs YouTube and why more publishers should have official VOD channels

When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what ...

Katharine  Byrne
by Katharine Byrne
on Jun 20th 2017 at 10:00AM in News
OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his ...

on Jun 19th 2017 at 11:30AM in News
YouTube outlines monetisation restrictions on violent content

YouTube outlines monetisation restrictions on violent content

Videos that show “montages of gratuitous violence” face an advertising block on YouTube.

Ben Parfitt
by Ben Parfitt
on Jun 6th 2017 at 10:36AM in News
Wargaming backs down in YouTube row

Wargaming backs down in YouTube row

World of Tanks maker Wargaming has apologised for its seemingly heavy-handed tactics in a recent row over criticism it received from a YouTuber.

Ben Parfitt
by Ben Parfitt
on May 24th 2017 at 11:28AM in News

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Disney brings Maker Studios in-house

Disney brings Maker Studios in-house

The once wild world of Maker Studios is to be integrated more closely into the controlled workings of inner Disney.

Ben Parfitt
by Ben Parfitt
on May 8th 2017 at 11:03AM in News
YouTube ad crisis is hitting Call of Duty community

YouTube ad crisis is hitting Call of Duty community

The sensitivity about mature content on YouTube is leaving many who specialise in violent games out of pocket.

Ben Parfitt
by Ben Parfitt
on May 4th 2017 at 9:29AM in News
SuperData

Game video content revenue set to reach $4.6bn in 2017 with global audience of 665m

The worldwide gaming audience for gaming video content will reach 665m in 2017, according to the latest report from SuperData, which is more than double the population of the ...

Katharine  Byrne
by Katharine Byrne
on Apr 20th 2017 at 4:00PM in News
PewDiePie claims he's going family-friendly after video demonetisation

PewDiePie claims he's going family-friendly after video demonetisation

YouTube’s biggest star has claimed that he’s dropping some of the edgy humour he’s known for after a change in YouTube’s advertiser rules.

Ben Parfitt
by Ben Parfitt
on Apr 11th 2017 at 10:15AM in News

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YouTube imposes new creator monetisation restriction

YouTube imposes new creator monetisation restriction

Smaller YouTube channels will as of today find it harder to generate revenue from their content .

Ben Parfitt
by Ben Parfitt
on Apr 7th 2017 at 10:17AM in News
Google reckons new AI is stamping out YouTube hate speech ads

Google reckons new AI is stamping out YouTube hate speech ads

Web giant Google claims that a new AI system has increased the number of YouTube videos identified as containing hate speech by a factor of five.

Ben Parfitt
by Ben Parfitt
on Apr 4th 2017 at 10:59AM in News
YouTube faces advertiser exodus over hate speech fears

YouTube faces advertiser exodus over hate speech fears

A growing list of major global brands are withdrawing their advertising spend on YouTube due to the fear of being associated with hate speech.

Ben Parfitt
by Ben Parfitt
on Mar 27th 2017 at 9:44AM in News
JonTron cameo yanked from Yooka-Laylee

JonTron cameo yanked from Yooka-Laylee

Developer Playtonic has announced that shamed YouTuber JonTron will no longer star in upcoming platformer Yooka-Laylee.

Ben Parfitt
by Ben Parfitt
on Mar 24th 2017 at 9:21AM in News

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YouTube caught up in LGBT restriction anger

YouTube caught up in LGBT restriction anger

Video service YouTube has been criticised for restricting access to videos that contain references to same-sex relationships.

Ben Parfitt
by Ben Parfitt
on Mar 21st 2017 at 9:49AM in News
Yogscast

Yogscast on YouTube vs Twitch and its future as a 'full-blown media company'

There was a time when The Yogscast was synonymous with World of Warcraft and Minecraft Let’s Play videos. Since then, however, the Bristol-based production firm has grown into a full-blown ...

Katharine  Byrne
by Katharine Byrne
on Mar 17th 2017 at 12:00PM in News
Team Reach

Exclusive: PlayStation Access to depart Yogscast

The team behind PlayStation Access, PlayStation UK’s award-winning YouTube channel, is to leave its current home at The Yogscast to form a new video-focused creative agency called We Are Reach, ...

Katharine  Byrne
by Katharine Byrne
on Mar 17th 2017 at 9:00AM in News
Moriarty quits Kinda Funny after Twitter joke controversy

Moriarty quits Kinda Funny after Twitter joke controversy

The co-founder of YouTube channel Kinda Funny has quit the group after being drawn into a row about a sexist tweet.

Ben Parfitt
by Ben Parfitt
on Mar 15th 2017 at 11:15AM in News

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Maker Studios sheds staff, cuts ties with 55,000+ YouTubers

Maker Studios sheds staff, cuts ties with 55,000+ YouTubers

Disney owned Maker Studios is to undergo some significant changes, reports claims.

Ben Parfitt
by Ben Parfitt
on Feb 24th 2017 at 9:45AM in News
PewDiePie apologises for offensive video, responds to Wall Street Journal coverage

PewDiePie apologises for offensive video, responds to Wall Street Journal coverage

YouTube superstar Felix ‘PewDiePie’ Kjellberg has published a video in which he apologies for remarks people found offensive.

Alex Calvin
by Alex Calvin
on Feb 17th 2017 at 10:25AM in News
YouTube cancels Scare PewDiePie premium show

YouTube cancels Scare PewDiePie premium show

After being dropped by his network Maker Studios, PewDiePie has run into trouble with YouTube itself.

Alex Calvin
by Alex Calvin
on Feb 15th 2017 at 9:43AM in News
YouTuber NepentheZ pleads guilty to FIFA gambling accusations

YouTuber NepentheZ pleads guilty to FIFA gambling accusations

FIFA YouTuber Craig ‘NepentheZ’ Douglas and business partner Dylan Rugby have pleaded guilty to charges of gambling they previously rejected, the BBC reported yesterday.

Marie Dealessandri
by Marie Dealessandri
on Feb 7th 2017 at 10:50AM in News
Why YouTubers need management

Why YouTubers need management

YouTubers are now an indivisible part of the games industry. What started as a hobby for kids in their bedroom has evolved into a massively important – and influential ...

Marie Dealessandri
by Marie Dealessandri
on Jan 30th 2017 at 12:00PM in News
Henry Clay and Sam Barkaway

"Running a YouTube channel is a business," says Hype Management's Henry Clay

With the number of YouTubers on the rise, influencers should aim to be more professional if they wish to be successful in their field.

Marie Dealessandri
by Marie Dealessandri
on Jan 27th 2017 at 11:10AM in News
YouTube VR now supports PlayStation VR

YouTube VR now supports PlayStation VR

Owners of PS4’s BR headset are now able to stream and enjoy the service’s 360 degree videos.

Ben Parfitt
by Ben Parfitt
on Dec 22nd 2016 at 10:54AM in News
YouTube dismisses subscriber count concerns

YouTube dismisses subscriber count concerns

Video host YouTube has basically said that the growing number of reports of malfunctions with its subscriber systems are, basically, wrong.

Ben Parfitt
by Ben Parfitt
on Dec 16th 2016 at 10:04AM in News
EA ups disclosure requirements for sponsored content

EA ups disclosure requirements for sponsored content

Influencers and YouTubers who agree to promote EA content will from now on need to be even more transparent about their commercial agreements.

Ben Parfitt
by Ben Parfitt
on Nov 18th 2016 at 10:17AM in News