100% INDIE AND SAMSUNG BRING GAMING TO OVER THE AIR

100% Indie is teaming up with Over the Air to support tech creativity in its rawest form, attending as a keynote speaker and providing the prize for the event’s Best Game Award.

Over the Air, which is in its sixth year, is an opportunity for hardcore hackers and coders to come together and share ideas and inspiration in the amazing venue of Bletchley Park – home of the WWII Enigma codebreakers.

Joining Samsung at the event, the 100% Indie team will provide the 600+ attendees with info on new devices and software development kits, as well as introduce how the initiative came about, what its goals are, and how the program has helped thousands of games launch on Samsung's high-quality digital marketplace.

Attendees will then be able to talk with members of 100% Indie's business development team about opportunities on offer through the initiative, and to its promotions team on a one-to-one basis about how to achieve visibility for their games and their studio in an overfull smartphone gaming sector.

The Best Game Award is part of the ‘Hack Day’ event, which invites attendees to demonstrate a new technological or thematic challenge and solution. The prize will include the opportunity to meet with Chris Byatte and Joe Wee of Chillingo and 100% Indie (and publishers of legendary games such as Angry Birds and Cut The Rope), to share ideas and gain insights into how to get started and succeed in the world of mobile gaming.

“We’re delighted to be supporting such a well established and yet indie event as this,” said Joe Wee from 100% Indie. “The whole ethos of Over the Air is about discovering and nurturing creativity and innovation, which ties in perfectly with our approach to gaming. Inventions from past events have led to real career breaks for many attendees and it's an excellent hub for research and development, as well as a natural fit for gaming.”

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Editor’s notes:

The 100% Indie initiative is a collaboration between Chillingo, the leading indie mobile games publisher and division of Electronic Arts Inc. (NASDAQ: EA) and Samsung Electronics Co., Ltd.  The partnership plans to fuel the mobile games developer community and provide unparalleled revenue opportunities*.  Spearheaded by Chillingo founders, Chris Byatte and Joe Wee, 100% Indie aims to inspire, foster and support indie developers around the world.

Any developers interested in joining 100% Indie should visit www.100PercentIndie.com and submit their games for consideration to Samsung’s mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal includes resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.

* Developers will receive 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.

About Over the Air – to be inserted from organiser

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 8, Steam, and other digital platforms. For more information about the company and its games, please visit  www.chillingo.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.


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