SAN JOSE, Calif. – December 3, 2012 – / GameIndustryWire / Niko Partners , the Leader in Asian Video Game Market Intelligence™, today announced the availability of its 2012 Southeast Asian Game Market Regional Report covering the dynamic regional market that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Collectively these countries will experience a compound annual growth rate of 17.4% in the years 2011-2016.

For each country Niko provides a list of the leading online game operators and games, important cultural nuances, the country’s revenue, and key metrics and our analysis and forecast. The report includes analysis of surveys of more than 13,000 gamers across six countries, revealing gaming behavior and trends.

“A big surprise to us is that social games have been losing momentum in all Southeast Asian countries this year except for Indonesia,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “We had anticipated stronger growth for social games but in fact, gamers in Southeast Asia prefer free-to-play client-based MMO games as well as casual games.”

Key takeaways from the report include:

  • By 2016, there will be 117 million gamers throughout these six Asian emerging markets, generating more than $1 billion in revenue.

    Singapore, Malaysia and Thailand are closely connected gaming markets while Indonesia, the Philippines and Vietnam are more divergent. The report presents the similarities and differences among the countries.

    Niko forecasts that the Philippines will have the fastest growth in revenue and Indonesia will have the fastest growth in online gamers in our 5-year forecast period.

The 74-page report, including 100 data exhibits, is available now at:  http://www.nikopartners.com/researchstore or by contacting sales@nikopartners.com, for $5,500.


Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers, Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s impressive markets.

The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the game industry in Southeast Asia and China.

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Lisa Cosmas Hanson

Managing Partner

Niko Partners



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