2K Games Announces BioShock™ Demo Now Available on Xbox LIVE® Marketplace

FOR IMMEDIATE RELEASE

New York, NY– August 13, 2007– 2K Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that the demo of BioShock™ is now available on Xbox LIVE® Marketplace for the Xbox 360™ video game and entertainment system from Microsoft. The BioShock Windows PC demo will be available for download later this month.

Developed by 2K development studios, 2K Boston and 2K Australia, BioShock is a highly anticipated first-person shooter that will be available exclusively on Xbox 360™ video game and entertainment system from Microsoft and Games For Windows in North America on August 21, 2007 and in Europe beginning August 24, 2007.

BioShock is a "genetically enhanced" first-person shooter that lets players do things never before possible in the genre - turn everything into a weapon, biologically modify your body with plasmids, hack devices and systems, upgrade weapons and craft new ammo variants, and experiment with different battle techniques.

The Xbox 360 demo introduces gamers to BioShock by inviting them to explore the world of Rapture, an underwater utopia torn apart by civil war. While immersed in the decaying art deco city, gamers can experiment with the various weapons and plasmids, as the captivating storyline unfolds. Caught between powerful forces and hunted down by genetically modified "splicers" and deadly security systems, players have to come to grips with a deadly, mysterious world filled with powerful technology and fascinating characters. No encounterever plays out the same and no two gamers will play BioShock the same way.

BioShock is rated“M” for Mature. For more information, visit the BioShock website at: www.2kgames.com/bioshock.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos and the Xbox Live logos are trademarks and/or registered trademarks of Microsoft Corporation in the U.S. and/or other countries.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee’s investigation of the Company’s stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Company’s Form 10-Q for the second quarter ended April 30, 2007 in the section entitled“Risk Factors.”

# # #

CONTACT

Marcelyn Ditter Heather Silverberg

2K Games Access Communications for 2K Games

(646) 723-4232 (917) 522-3503

marcelyn.ditter@2kgames.com hsilverberg@accesspr.com

Meg Maise

(Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.