2K Play and Nickelodeon Announce Ni Hao, Kai-lan Video Games

New York, NY- June 3, 2009 - 2K Play, the family label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon, the number-one entertainment brand for kids, today announced that the network's newest hit preschool series, Ni Hao, Kai-lan, will join 2K Play's all-new slate of preschool video games for the upcoming 2009 holiday season. Available for the Wii™ system from Nintendo, Nintendo DS™ and PlayStation®2 computer entertainment system, the Ni Hao, Kai-lan video game combines educational elements of learning Chinese language and culture with game play and action, and features familiar voice actors from the animated show. Ni Hao, Kai-lan joins 2K Play's game line-up featuring popular Nickelodeon characters such as Dora the Explorer and The Backyardigans.

"We're excited to offer our most diverse line-up of Nickelodeon games this holiday season," said Steve Lux, vice president of business development for 2K Play. "Our titles will provide preschoolers with a fun and immersive way to learn all about their growing world."

"Kai-lan, Dora and The Backyardigans encourage preschoolers to explore and learn through teamwork," said Shaan Kandawalla, vice president, Nickelodeon Kids and Family Games Group. "This partnership with 2K Play allows us to take these lessons to a new level through gaming, while strengthening the diversity of Nickelodeon's gaming portfolio."

In the upcoming Ni Hao, Kai-lanDS game, players will assume the role of Kai-Lan in a series of adventures relating to Chinese New Year, including: marching in a parade; decorating colorful lanterns; and learning about ethnic foods.

2K Play will also introduce Dora the Explorer: Dora Saves the Crystal Kingdom, an all-new title based on Nickelodeon's upcoming prime-time television event airing this fall. In the new game for the Wii gaming platform, players will assist Dora in her goal of restoring color to an enchanted village that has fallen under an evil spell. Also, in Dora Puppy for Nintendo DS, Dora learns pet care first-hand as she grooms and plays with her puppy, Perrito.

Fans of The Backyardigans will be treated to a triple adventure on Nintendo DS as the backyard pals sail the seas as pirates, journey into outer space and test their mettle as superheroes.

All of 2K Play's upcoming Nickelodeon games will feature actual voice actors from the popular Nickelodeon television shows. In addition, 2K Play's Nickeolodeon games are tested by kids and parents for age-appropriateness, fun-factor and quality. 2K will support the launch of the titles with a national media campaign.

The console titles are being developed by High Voltage Software, Inc., and the DS titles by Black Lantern Studios, Inc. These games have not yet been rated.

For more information on 2K Play's line-up, please visit www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About High Voltage Software, Inc.

High Voltage Software, Inc. is an award-winning studio that has been developing games and simulations for over 15 years. Located in Hoffman Estates, Illinois, it now employs over 140 staff members. The independent company has successfully produced a wide variety of license-based video game titles that include competitive racing, professional sports, horror, motion picture adaptations, and military simulations, and is now making its foray into original and innovative intellectual properties. More information about High Voltage Software and its products can be found at www.high-voltage.com.

About Black Lantern Studios, Inc.

Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit www.blacklanternstudios.com or e-mail info@blacklanternstudios.com.

Wii and Nintendo DS are trademarks of Nintendo.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

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