2K Play’s Carnival Games: In Action Delivers Full-Body, Controller-Free Family Fun Exclusively on Kinect for Xbox 360

Windsor, UK– April 5, 2011 – When a Wily Wizard, Mischievous Monkey and Boastful Barker fit prominently into your family game night, it can only mean 2K Play’s Carnival Games: In Action is available exclusively on Kinect for Xbox 360. The latest in gaming technology allows players to actually speak to the Wizard to learn their future, challenge the Monkey to a“Cotton Eye Joe” dance-off and contemplate the Barker’s generous offer to swim in the Shark Tank. The game will be available in the UK on April 8, 2011.

Carnival Games: In Action features five theme-park alleyways—from Coaster Corner to Whirligig Way—housing twenty colourful midway games and attractions. Players of all ages can go for the Knockout Punch against a heavy bag that fights back, twist their body in Crash Test Dummy, leap into a space-age journey in Rocket to Mars, catch coins while roller-coasting down Gold Rush Mountain and much more.

“We built Carnival Games: In Action from the ground up to take full advantage of the one-of-a-kind technology in Kinect for Xbox 360,” said Steve Lux, vice president for business development for 2K Play.“From the character-based voice recognition capabilities to the virtual reality effect you feel from playing a game of Granny Shot, the game has no equal in the world of family entertainment.”

Developed by 2K’s Cat Daddy Games, the studio behind the successful Carnival Games franchise that sold more than 7 million units worldwide, Carnival Games: In Action also features midway classics like Alley Ball, Strength Test, Court King and Wheel of Chance. All manner of interactive prizes and surprises await players, including animated pet dragons, robot cowboys and flying bears.

The immersive experience is enhanced as gamers compete against friends and family playing as their Xbox avatars. Further, tickets can be redeemed to acquire a wide variety of outfits including Ninja, Swashbuckler, Viking and Wild West costumes. A special Carnival Games’ avatar collection will be available on the Xbox Live Marketplace featuring a stylish array of Barker accessories and the game will be enhanced with downloadable content in the future.

For more information on Carnival Games: In Action please go to www.2kgames.com/2kplay or visit us at facebook.com/carnivalgames and twitter.com/2KPlay. This game has been rated PEGI 3+ by the PEGI.

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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