2K Sports Invites Fans to “Uncover The Cover” of NBA® 2K13

New York, NY – June 20, 2012 – 2K Sports today announced the launch of the “Uncover The Cover” Facebook application, which will engage the 2K Sports online community and reveal some big clues about the cover of  NBA 2K13, the next installment of the top-rated NBA video game simulation franchise twelve years running.

The Facebook application will start with the clues concealed behind puzzle pieces. In order for pieces to be removed and the clues to the cover revealed, fans are encouraged to tweet about  NBA 2K13 using the hashtag #UncoverNBA2K. The more tweets that are made containing the hashtag, the more pieces of the puzzle will be removed.

Fans can check the  NBA 2K13 Facebook page to see the current state of the image and the effects their tweets are having in real-time. Once the cover is unveiled, fans will be able to download the final poster art file as wallpaper.

The Facebook application represents a significant departure from the traditional 2K Sports cover reveal, and will leverage the company’s sizeable social media following.  For the first time in the company’s history, fans will play a decisive role in announcing the cover.

Fans can begin tweeting #UncoverNBA2K today and view the app’s progress in real-time on  http://2kgam.es/UncoverNBA2K.

Developed by Visual Concepts, a 2K Sports studio,  NBA  2K13  is not yet rated by the ESRB and will be available on October 2, 2012 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ system and Windows PC. A Wii U™ version of  NBA® 2K13  will be available in the launch window, at a later date.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through May 2012.

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CONTACT

Ryan Balke                                                       

2K Sports         

(415) 507-7698  

ryan.balke@2ksports.com         

Travis Moses

Access Communications for 2K Sports

(415) 844-6218

tmoses@accesspr.com 

   


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